252 Pages
by
Routledge
248 Pages
by
Routledge
Also available as eBook on:
Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations . The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide... Read more
Chapter 1. Introduction to Destination Marketing Organisations. Chapter 2. The Rationale for Destination Marketing Organisations. Chapter 3. DMO Roles and Structure. Chapter 4. Destination Branding.
Chapter 5. Destination Image. Chapter 6. Destination Positioning. Chapter 7. Destination Marketing. Chapter 8. DMOs, Disasters and Crises. Chapter 9. Performance Measures.
Chapter 5. Destination Image. Chapter 6. Destination Positioning. Chapter 7. Destination Marketing. Chapter 8. DMOs, Disasters and Crises. Chapter 9. Performance Measures.
Biography
STEVEN PIKE
"...undoubtedly a very useful text...grounded in a scholarly synthesis of the literature, yet...accessible"
--Nigel Morgan, TOURISM MANAGEMENT, June 2006
