1st Edition
Devaluation and Pricing Decisions A Case Study Approach
388 Pages
by
Routledge
388 Pages
by
Routledge
388 Pages
by
Routledge
Also available as eBook on:
First published in 1974, Devaluation and Pricing Decisions is based on case studies of the export pricing decisions made by nineteen major British companies after the 1967 devaluation.The aim was to look in detail at the decisions that major British firms took after devaluation and to see how they had responded to this major change in government policy. This book shows how far the firms had... Read more
Preface Part I 1. Introduction 2. The Firm and Devaluation 3. Export Objectives 4. Market Factors 5. Internal Information 6. The Elements in A Devaluation 7. The Decisions 8. The Findings 9. Economic Theory and Our Findings 10. Summary and Conclusions Part II The Case Studies
Biography
D. C. Hague, E. Oakeshott and A. Strain
