Developing Global Business Communication in Asia
A Business Simulated Case Study Approach
This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together.
The book aims to help learners:
- Use authentic workplace materials to solve problems using English
- Understand how language can be used as a lingua franca effectively when communicating
- Understand how intertextuality between shared spoken and written texts drives communication
- Improve communicative performance in spoken and written texts
- Become familiar with the communication realities of workplaces that are becoming increasingly technology driven and globalised
This book will help learners become better equipped with communication strategies through its real life applicable and skills-based examples and will be a useful reference in the digital age.
Table of Contents
Introduction. 1. Introduction to the Companies and Personnel of GlobeNet and CommunicAsian. 2. Opportunity Knocks for CommunicAsian. 3. Building a Business Response. 4. Winning the bid. 5. Building the team. 6. Planning the Project: People, Process and Technology. 7. Working on the project: the big ideas. 8. Problems, problems, problems. 9. Solution and Resolution. 10. Declare Success: Project Product Launch and Leadership. Appendix 1. The dictionary, business words and expressions. Appendix 2. The audio transcripts. Appendix 3. Reading lists.
Jane Lockwood is currently Adjunct Associate Professor in the Department of English at Hong Kong Polytechnic University after working in educational management and academic teaching and research at the University of Education and City University of Hong Kong. She completed her doctorate studies at Hong Kong University where she investigated the impact of business communication on in-house courses in Hong Kong workplaces. She has published widely on business English in the workplace with specific reference to the business processing outsourcing industry (BPO) in Asia, and on how business English communication is being impacted by technology. Her primary interest is in turning theoretical findings into practical educational usage. She has co-published a coursebook, Contact US; developed the business performance language assessment scale (BUPLAS) framework for the BPO industry in Asia; and developed business English curricula for a wide range of businesses and universities.
Neil Elias is currently CEO of Future Perfect, business English specialists. For the past 35 years Neil has been based in Asia-Pacific, generally in the financial services and offshore outsourcing industries. With a background in information technology and consulting, he became the first Asian Regional IT Director for an Australian insurance group with responsibility for six countries including PRC and Thailand. Returning to consulting, he set up a Japanese operation for a US/Indian technology company before being headhunted to set up and manage a Philippines operation for a large US-based financial group. In 2006, he was again selected to start up a Philippines operation centre for a European IT group, Logica, as well as serving as director of Future Perfect, a business training company in the Philippines. He left Logica when it was taken over in 2012, and took on the CEO role at Future Perfect. Neil served on the Board of Trustees of the Business Processing Association of the Philippines and on the board of the European Chamber of Commerce.