Digital Ageism : How it Operates and Approaches to Tackling it book cover
1st Edition

Digital Ageism
How it Operates and Approaches to Tackling it

  • Available for pre-order on April 27, 2023. Item will ship after May 18, 2023
ISBN 9781032271538
May 18, 2023 Forthcoming by Routledge
344 Pages 13 B/W Illustrations

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USD $170.00

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Book Description

This anthology contributes to creating awareness on how digital ageism operates in relation to the widely spread symbolic representations of old and young age, the (lack of) representation of diverse older individuals in the design, development, and discourses and in the actual algorithms and datasets. It also shows how individuals and institutions deal with digital ageism in everyday life.

In the past decades, digital technologies permeated most aspects of everyday life and became ingrained into human existence. With a focus on how age is represented and experienced in relation to digital technologies leading to digital ageism, digitalisation’s reinforcement of spirals of exclusion and loss of autonomy of some collectives is explored, when it could be natural for a great part of society and represent a sort of improvement.

The book addresses social science students and scholars interested in everyday digital technologies, society and the power struggles about it, providing insights from different parts of the globe. By using different methods and touching upon different aspects of digital ageism and how it plays out in contemporary connected data societies, this volume will raise awareness, challenge power, initiate discussions and spur further research into this field.

Table of Contents

List of figures

List of tables

List of Contributors

Introduction: Digital Ageism in data societies                                                                                                   Andrea Rosales, Jakob Svensson, Mireia Fernández-Ardèvol

  1. "Forever young?". Digital technology, ageism, and the (non-) ideal user                                            Francesca Comunello, Simone Mulargia and Francesca Ieracitano
  2. Life Stage or Age? Reviewing perceptions of oldest digital technologies users.                                         Jane Vincent
  3. Silicon Valley Ageism – Ideologies and Practices of Expulsion in the Technology Industry
    Justyna Stypińska , Andrea Rosales and Jakob Svensson
  4. Technology culture as youth oriented
    Jakob Svensson
  5. The Marketing of Technology Products for Older People: Evidence of Visual Ageism                        Loredana Ivan and Eugène Loos
  6. Human-Computer Interaction Research on Ageism: Essential, Incipient, and Challenging                         Sergio Sayago
  7. Age bias on the move: The case of smart mobility                                                                                   Maria Sourbati
  8. Challenging gendered and ageing normative stereotypes on Instagram                                                       Inês Amaral and Ana Marta M. Flores
  9. Ageism in a sheltered housing for older adults: an intersectional approach                                              Roser Beneito-Montagut, Andrea García-Santesmases and Daniel López-Gómez
  10. Coping in the culture of connectivity: how older adults make sense of living with digital ageism
    Magdalena Kania-Lundholm
  11. Tackling ageism in sociotechnical interventions: An actor-network analysis of Digital Storytelling workshops with care home residents
    Sarah Wagner and Akiko Ogawa
  12. Digital and personal networks: Interactions in later life. Evidence from six Latin American countries       Roxana Barrantes, Silvana Manrique and Daniela Ugarte
  13. Contrasting Ageism in Research on Older Adults and Digital Technologies: a Methodological Reflection Emma Garavaglia, Alessandro Caliandro, Giulia Melis, Emanuela Sala and Daniele Zaccaria

Conclusion: Production, transmission and reproduction of ageist practices: old age as a social periphery           Mireia Fernández-Ardèvol


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Andrea Rosales is an Associate Professor at Universitat Oberta de Catalunya on communication, technology, and society. She focuses on the challenges of data societies, particularly in relation to ageism. She uses a critical perspective to analyse the impact of artificial intelligence and counterbalance the intrinsic power relationships of digital technologies.

Mireia Fernández-Ardèvol is an associate professor of Digital Communication at the Faculty of Information and Communication Sciences at the Universitat Oberta de Catalunya (UOC) and a senior researcher with the Communication Networks and Social Change research group – IN3 research institute (UOC). She is interested in interdisciplinary approaches in the Social Sciences field and uses mobile communication as an entry point to analyse power relations. At present, her research focuses on analysing the intersection between digital (mobile) communication and the ageing process, and the challenges hyper-digitization and hyper-datafication create in our societies.

Jakob Svensson is a full Professor in Media and Communication Studies at Malmö University, Sweden, School of Arts and Communication. His research interests include (digital) media and empowerment, technology cultures, and political communication.