1st Edition
Digital Business Models Perspectives on Monetisation
1: The theory of the digital economy 2: Digital business models in the new economy 3: Social aspects in digital business models 4: Monetisation in digital business models 5: Analysis of the digital business models of the new economy 6: Case study of a digital business model 7: Conclusion
Biography
Adam Jabłoński is an Associate Professor and Head of Institute of Management in WSB University in Poznan, Poland. He is also Vice-President of the Board of a reputable management consulting company "OTTIMA plus" Ltd. of Katowice, and President of the "Southern Railway Cluster" Association of Katowice.
Marek Jabłoński is an Associate Professor in WSB University in Poznan, Faculty in Chorzow, Poland. He is also President of the Board of a reputable management consulting company "OTTIMA plus" Ltd of Katowice and Vice-President of the Association "Southern Railway Cluster" in Katowice.
"This book provides a fresh perspective on the importance of monetization of business models in the digital economy. It is relevant, timely and could benefit both practice and academia" - Dr Natanya Meyer, Senior lecturer: Entrepreneurship, North-West University, South Africa
