1st Edition
Digital Content in Museums "Delivering Discoverable, Usable and Strategic Content in Museums, Galleries and Heritage Institutions"
Introduction
Part I: Discoverability
Chapter 1: Making Your Website More Visible in Search
Chapter 2: Using Third-party Platforms to Make Yourself More Visible Online
Part II: Usability
Chapter 3: What Users Need from Different Sections of your Website
Chapter 4: Re-Envisaging Your Content from the Ground Up
Part III: Creative and Strategic Content
Chapter 5: Creating Editorial Content
Chapter 6: Content Strategy
Chapter 7: Content Strategy in Action
Conclusion: Why Does All This Matter Anyway
Biography
Georgina Brooke is a Content Strategist at One Further. Since 2021, she has worked for clients such as MoMA, Tate and National Museums Scotland and Wales. She leads projects relating to content design, content strategy, SEO, digital strategy, website discovery, social media and digital user research. She's held previous roles leading digital content teams at National Museums Scotland and Oxford University Museums and Gardens. She began her career working under Sarah Winters during the first iteration of gov.uk as part of the developing Government Digital Service.
