1st Edition
Digital Dawn in Adland Transforming Australian Agencies
By Robert Crawford
Copyright 2021
176 Pages
by
Routledge
176 Pages
by
Routledge
176 Pages
by
Routledge
Also available as eBook on:
Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change... Read more
Introduction: Certainty and the Digital Dawn
1. The End of Certainty
2. The New Ascendancy
3. The Media Coup
4. The Rise of the Machine
5. Ambiguity and the Information Superhighway
6. Following the Eyeballs
7. Reimagining the Advertising Agency
CODA: Perpetual Uncertainty in the New Digital Age
Biography
Robert Crawford is a Professor of Advertising and Associate Dean of Research and Innovation in the School of Media and Communication at RMIT University in Melbourne, Australia. His research has focused on the growth and development of the advertising, marketing and public relations industries across Australia, Oceania, and South East Asia.
