Digital Diplomacy and International Organisations : Autonomy, Legitimacy and Contestation book cover
1st Edition

Digital Diplomacy and International Organisations
Autonomy, Legitimacy and Contestation

  • Available for pre-order. Item will ship after October 30, 2020
ISBN 9780367469993
October 29, 2020 Forthcoming by Routledge
320 Pages - 50 B/W Illustrations

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Book Description

This book examines how International Organisations (IOs) have struggled to adapt to the digital age, and with social media in particular.

The global spread of new digital communication technologies has profoundly transformed the way organizations operate and interact with the outside world. This edited volume explores the impact of digital technologies, with a focus on social media, for one of the major actors in international affairs, namely IOs. To examine the peculiar dynamics characterizing the IO-digital nexus, the volume relies on theoretical insights drawn from the disciplines of International Relations, Diplomatic Studies, Media and Communication Studies, as well as from Organization Studies. The volume maps the evolution of IOs’ ‘digital universe’ and examines the impact of digital technologies on issues of organizational autonomy, legitimacy and contestation. The volume’s contributions combine engaging theoretical insights with newly compiled empirical material and an eclectic set of methodological approaches (multivariate regression, network analysis, content analysis, sentiment analysis), offering a highly nuanced and textured understanding of the multifaceted, complex and ever-evolving nature of the use of digital technologies by international organisations in their multilateral engagements.

This book will be of much interest to students of diplomacy, media and communication studies, and international organisations.

Table of Contents

1. Introduction: Going Digital: Choices and Challenges for International Organizations

Corneliu Bjola and Ruben Zaiotti

Part I: International Organizations’ "Digital Universe": Features and Dynamics

2. International Organizations’ Public Communication Going Digital? Understanding Social Media Adoption and Use in Times of Politicization

Matthias Ecker-Ehrhardt

3. Digital Diplomacy or Political Communication? Exploring Social Media in the EU Institutions from a Critical Discourse Perspective

Michał Krzyżanowski

4. Is there a place for a crowdsourcing in multilateral global diplomacy? Searching for a new museum definition: ICOM versus the world of museum professional

Natalia Grincheva

Part II: International Organizations and Autonomy

5. The United Nations in the Digital Age: Harnessing the Power of New Digital Information and Communication Technologies

Caroline Bouchard

6. CLOCK, CLOUD and Contestation: The Digital Journey of the Commonwealth Secretariat

Nabeel Goheer

Part III: International Organization and Legitimacy

7. Tweeting to save succeeding generations from the scourge of war? The UN, Twitter and communicative action

Matthias Hoffenberth

8. Reconceptualising and Measuring Online Prestige in IOs: Towards a Theory of Prestige Mobility

Ilan Manor

9. The (un)making of International Organizations’ digital reputation: The European Union, the ‘refugee crisis’ and social media

Ruben Zaiotti

Part IV: International Organizations and Contestation

10. Diplomat or Troll? The Case Against Digital Diplomacy

Mike Habegger and Tobias Lemke

11. Coping with digital disinformation in multilateral contexts: The case of the UN Global Compact for Migration

Corneliu Bjola

12. Conclusion: Rethinking International Organisations in the Digital Age

Corneliu Bjola and Ruben Zaiotti

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Corneliu Bjola is Associate Professor in Diplomatic Studies at the University of Oxford and Head of the Oxford Digital Diplomacy Research Group, UK.

Ruben Zaiotti is Jean Monnet Chair in Public Diplomacy, Director of the European Union Centre of Excellence and Associate professor in the Political Science department at Dalhousie University, Canada.


‘This carefully crafted, theoretically and empirically rich interdisciplinary book lays the foundation of a new sub-field of inquiry: the impact of digital technology on international organizations. A must read for everyone interested in the present and future of digital multilateral diplomacy.’--Emanuel Adler, Professor Emeritus, University of Toronto

‘In a digital, networked world facing problems that are bigger than single country can address, there can be fewer more significant subjects for scholars of communication and international relations than the methods by which international organizations are working in digital space. Bjola and Zaiotti have created a unique and timely anthology which adds much to our collective knowledge of contemporary public diplomacy. Original and eclectic, this collection deserves a wide readership.’--Nicholas J. Cull, Professor of Communication, University of Southern California