1st Edition

Digital Discussions How Big Data Informs Political Communication

Edited By Natalie Jomini Stroud, Shannon McGregor Copyright 2019
    210 Pages
    by Routledge

    210 Pages
    by Routledge

    Big data raise major research possibilities for political communication scholars who are interested in how citizens, elites, and journalists interact. With the availability of social media data, academics can observe, on a large scale, how people talk about politics. The opportunity to study political discussions is also available to media organizations and political elites—examining how they make use of big data represents another fruitful scholarly trajectory. The scholars involved in Digital Discussions represent forward thinkers who aim to inform the study of political communication by analyzing the behavior of and messages left by citizens, elites, and journalists in digital spaces. By using a variety of methodological approaches and bringing together diverse theoretical perspectives, this group sheds light on how big data can inform political communication research. It is critical reading for those studying and working in communication studies with a focus on big data.

    Chapter 1: Big Data in Political Communication

    Natalie J. Stroud & Shannon McGregor

    Chapter 2: Normalizing Digital Trace Data

    Andreas Jungherr

    Chapter 3: Everything Old is New Again: Big Data and Methodological Transparency

    Leticia Bode

    Chapter 4: Ignorance or Uncertainty: How the "Black Box" Dilemma in Big Data Research May "Misinform" Political Communication

    Lei Guo

    Chapter 5: Why Don’t Tweets Consistently Track Elections? Lessons from Linking Twitter and Survey Data Streams

    Josh Pasek and Jake Dailey

    Chapter 6: Inferring Individual-Level Characteristics from Digital Trace Data: Issues and Recommendations

    Deen Freelon

    Chapter 7: The Technical, the Personal, and the Political: Understanding Journalists and News Users’ Engagement in the New York Times Comments Section

    Ashley Muddiman

    Chapter 8: Is Yik Yak a Platform for Political Communication? Exploring College Students’ Communication on an Emergent Social Media Platform

    Chris Vargo and Toby Hopp

    Chapter 9: Data-Driven Campaigning

    Jesse Baldwin-Philippi

    Chapter 10: "Little Marco," "Lyin’ Ted," "Crooked Hillary," and the "Biased" Media: How Trump Used Twitter to Attack and Organize

    Ayellet Pelled, Josephine Lukito, Fred Boehm, JangHwan Yang, and Dhavan Shah


    Natalie Jomini Stroud is an associate professor in the Department of Communication Studies and the School of Journalism, Director of the Center for Media Engagement, and Assistant Director of Research at the Annette Strauss Institute for Civic Life in the Moody College of Communication at the University of Texas at Austin. Her research focuses on selective exposure, media effects, and the role of journalism in a democracy.

    Shannon C. McGregor is an assistant professor in the Department of Communication at The University of Utah. Her research interests center on political communication, social media, public opinion, gender, news, and data. Her research has been published in the Journal of Communication, Political Communication, New Media & Society, Information, Communication & Society, Social Media + Society, and the Journal of Broadcasting & Electronic Media.