Preface Chapter 1. Digital Entrepreneurship: New Opportunities and Challenges
Chapter 2. Choosing a Digital Business Idea
Chapter 3. Creating a Digital Business Design
Chapter 4. Building a Business Prototype
Chapter 5. Digital Content for Business
Chapter 6. Business Prototype Look and Feel
Chapter 7. Business Prototype Features
Chapter 8. Web Analytics
Chapter 9. Creating and Tracking Business Goals
Chapter 10. Usability and Customer Experience
Chapter 11. Customer Acquisition in a Digital World
Chapter 12. Digital Business Experiments
Chapter 13. Launching a New Digital Business Venture
Key Terms
Appendices
Index
Biography
Jonathan P. Allen is a Professor at the School of Management, University of San Francisco, USA.
"At last, a textbook we can use to teach our students digital entrepreneurship!" —Clyde Eiríkur Hull, Professor, Rochester Institute of Technology, USA
