1st Edition

Digital Entrepreneurship

By Jonathan Allen Copyright 2019
    260 Pages
    by Routledge

    260 Pages
    by Routledge

    Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures.

    With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product.

    Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com/

    Preface  Chapter 1. Digital Entrepreneurship: New Opportunities and Challenges

    Chapter 2. Choosing a Digital Business Idea 

    Chapter 3. Creating a Digital Business Design  

    Chapter 4. Building a Business Prototype  

    Chapter 5. Digital Content for Business  

    Chapter 6. Business Prototype Look and Feel  

    Chapter 7. Business Prototype Features  

    Chapter 8. Web Analytics  

    Chapter 9. Creating and Tracking Business Goals  

    Chapter 10. Usability and Customer Experience  

    Chapter 11. Customer Acquisition in a Digital World  

    Chapter 12. Digital Business Experiments  

    Chapter 13. Launching a New Digital Business Venture  

    Key Terms 




    Jonathan P. Allen is a Professor at the School of Management, University of San Francisco, USA.

    "At last, a textbook we can use to teach our students digital entrepreneurship!" —Clyde Eiríkur Hull, Professor, Rochester Institute of Technology, USA