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1st Edition

Digital Entrepreneurship




ISBN 9781138583696
Published February 14, 2019 by Routledge
260 Pages

 
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Book Description

Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures.

With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product.

Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com/

Table of Contents

Preface  Chapter 1. Digital Entrepreneurship: New Opportunities and Challenges

Chapter 2. Choosing a Digital Business Idea 

Chapter 3. Creating a Digital Business Design  

Chapter 4. Building a Business Prototype  

Chapter 5. Digital Content for Business  

Chapter 6. Business Prototype Look and Feel  

Chapter 7. Business Prototype Features  

Chapter 8. Web Analytics  

Chapter 9. Creating and Tracking Business Goals  

Chapter 10. Usability and Customer Experience  

Chapter 11. Customer Acquisition in a Digital World  

Chapter 12. Digital Business Experiments  

Chapter 13. Launching a New Digital Business Venture  

Key Terms 

Appendices 

Index

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Author(s)

Biography

Jonathan P. Allen is a Professor at the School of Management, University of San Francisco, USA.

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Author - Jonathan P. Allen
Author

Jonathan P. Allen

Professor, University of San Francisco
San Francisco, CA, USA

Learn more about Jonathan P. Allen »

Reviews

"At last, a textbook we can use to teach our students digital entrepreneurship!" —Clyde Eiríkur Hull, Professor, Rochester Institute of Technology, USA