Digital Hinduism: 1st Edition (Hardback) book cover

Digital Hinduism

1st Edition

Edited by Xenia Zeiler


280 pages

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Hardback: 9781138092358
pub: 2019-11-12
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Digital Religion does not simply refer to religion as it is carried out online, but more broadly studies how digital media interrelate with religious practice and belief. This collection explores Digital Hinduism and consequentially studies how Hinduism is expressed in the digital sphere and how Hindus utilise digital media.

Highlighting digital Hinduism and including case studies with foci on India, Asia and the global Hindu diaspora, this book features contributions from an interdisciplinary and international panel of academics. The chapters focus on specific case studies, which in summary exemplify the wide variety and diversity of what constitutes Digital Hinduism today.

Applying methods and research questions from various disciplinary backgrounds appropriate to the study of religion and digital culture, such as Religious Studies, South Asian Studies, Anthropology and Media and Communication Studies, this book is vital reading for any scholar interested in the relationship between religion and the digital world.

Table of Contents


Digital Hinduism: Studying Hinduism at the Intersection of Digital Media and Culture – Xenia


Part I. Who belongs? Identity and Finding One’s Place

1. Whats(Up) with Hinduism? Digital Culture and Religion among Bengali Hindus – Aparajita De and Rajib Nandi

2. Nepali Hinduism on Facebook: Hindu Identity Beyond Standardization – Johanna Buss

3. Territoriality and the Post National Online ‘Social’. Digital Hinduism, Hindu Identity

and Democracy – Maitrayee Chaudhuri

4. Hindu Religious Identification in India’s online Matrimonial Market – Fritzi-Marie


Part II. Who defines? Authority and Appropriation

5. The Hindu Literary Celebrity Industry in the Age of the Digital: Online Self-

Representations of Ashok Banker, Devdutt Pattnaik, and Amish – Pramod K. Nayar

6. Hindu Gurus in Print and on the Internet – Knut A. Jacobsen

7. "Accidental Conversion" and the Ritual Mechanics of ISKCON’s Digital Sankirtan – Nicole Karapanagiotis

8. Can YouTube be a Guru? Digital Culture and the Interface of Hindu Religious and

Artistic Authority – Xenia Zeiler and Hanna Mannila

Part III. Who debates? Contest and Challenge

9. Religion in Reader Comments: Digital Hinduism in Online News Sites – Jesna


10. The Internet: A New Marketplace for Transacting ‘Puja Things’ – Vineeta Sinha

11. Social Media as Platform for Reactions to Hindu Cow Protection Squads by Indian

Muslims – Tanvi Patel-Banerjee


Digital Hinduism Research: A Critical Overview – Heinz Scheifinger

About the Editor

Xenia Zeiler is Associate Professor of South Asian Studies at the University of Helsinki, Finland. Her research is situated at the intersection of digital media, religion and culture in India and the worldwide Indian community. Other foci are Digital Humanities (with a focus on video games) and Tantric traditions. She is author of numerous articles and book chapters on digital and mediatized Hinduism and co-edited several volumes and special journal issues, including Mediatized Religion in Asia (Routledge 2019) and Methods for Researching Video Games and Religion (Routledge 2018).

About the Series

Routledge Studies in Religion and Digital Culture

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
COMPUTERS / Digital Media / General
RELIGION / General
RELIGION / Hinduism / General
RELIGION / Hinduism / Rituals & Practice
SOCIAL SCIENCE / Media Studies