1st Edition
Digital Influencers and Online Expertise The Linguistic Power of Beauty Vloggers
By Aditi Bhatia
Copyright 2023
160 Pages
16 B/W Illustrations
by
Routledge
160 Pages
16 B/W Illustrations
by
Routledge
160 Pages
16 B/W Illustrations
by
Routledge
Also available as eBook on:
Based on data from beauty vlogs published by well-known YouTubers, Bhatia explores how they discursively negotiate multiple identities in a creative and participatory space, giving rise to complexities in the definition of categories such as expert, layperson, learner, and teacher in fluid and dynamic digital contexts.
In this insightful book, Bhatia sets out to investigate the interdiscursive... Read more
1. The Interdiscursive World of Beauty Vlogging 2. A Multi-perspective Approach to Critical Discourse Analysis 3. Negotiating Amateur and Professional Expertise in Beauty Vlogs 4. The Joint Construction of Ethnicity in Beauty Vlogs 5. Curating Authenticity and Expertise in Beauty Vlogs 6. Future Directions
Biography
Aditi Bhatia is Associate Professor of English at Hong Kong Polytechnic University, Hong Kong.
