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Digital Innovations for Mass Communications: Engaging the User book cover

1st Edition

Digital Innovations for Mass Communications Engaging the User

By Paul Martin Lester Copyright 2014
296 Pages
by Routledge

294 Pages
by Routledge

296 Pages
by Routledge
Also available as eBook on:
In every field of mass communications—advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting—professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of... Read more
Preface: Digital Innovations for Mass Communications I. Essential Knowledge  1. A Historical Perspective  2. Digital Media Consumer Types  3. Ethical and Legal Considerations  4. Visual Aesthetics  II. User-Generated Content 5. Social Networks  6. Virtual Communities  7. Virtual Reality III. Database-Generated Content  8. Suggestive Innovations  9. Personalization  10. Mapping IV. Software Driven Content 11. Games  12. Simulations  13. QR Codes  14. 3D Displays 15. Apps V. Immersive Experiences  16. Transmedia Storytelling  Conclusion: Tell Stories that Engage  Appendix: Short Story, "Virtual Photography: When Images Become Real"

Biography

Paul Martin Lester is Professor of Communications at California State University, Fullerton. He is the author of Visual Communication: Images with Messages, Visual Journalism: A Guide for New Media Professionals, The Ethics of Photojournalism, and, with xtine burrough, Visual Communication on the Web.

"Paul Lester provides a conceptual roadmap to the myriad digital innovations transforming the media landscape. From user-generated content to transmedia storytelling, the book delves deeply and provocatively into the new technologies and applications sweeping through the domain of mass communications. The reader emerges engaged in a new media world." —John V. Pavlik, Professor and Associate Dean for Research, Northwestern University in Qatar

"Lester's approach is breezy and practical. Every chapter includes suggestions for hands-on exploration to help students use and create engaging online features. Add to that the right dose of history and ethical guidance, and you've got the perfect resource for anyone who wants their students to practice mindful craft." —Mary Angela Bock, University of Texas at Austin

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