Marshall McLuhan died on the last day of 1980, on the doorstep of the personal computer revolution. Yet McLuhan's ideas anticipated a world of media in motion, and its impact on our lives on the dawn of the new millennium.
Paul Levinson examines why McLuhan's theories about media are more important to us today than when they were first written, and why the Wired generation is now turning to McLuhan's work to understand the global village in the digital age.
Table of Contents
Chapter 1 Introduction; Chapter 2 The Reluctant Explicator; Chapter 3 Net Content; Chapter 4 The Song of the Alphabet in Cyberspace; Chapter 5 Online Angels; Chapter 6 From Voyeur to Participant; Chapter 7 The Fate of the Center; Chapter 8 The Mind Behind the Screen; Chapter 9 Way Cool Text; Chapter 10 The Rusted Gatekeeper; Chapter 11 Serfs to Surf; Chapter 12 Beauty Machines; Chapter 13 Balinese at Work Online; Chapter 14 Through a Glass, Brightly; Chapter 15 Spirals of Media Evolution;
'Paul Levinson explains the relevance of McLuhan's work for an understanding of new media. This guide to the information millenium is a deliberate wake up call to those unaware of the profound power of the internet to reshape our lives and society.' - New Sabah Times
'An amazingly well-researched, well-written, and above all else, well-educated piece of work.' - Communication Booknotes Quarterly