1st Edition

Digital Platforms and the Global South Reconfiguring Power Relations in the Cultural Industries

256 Pages 1 B/W Illustrations
by Routledge

256 Pages 1 B/W Illustrations
by Routledge

This book addresses the issues raised by digital platforms in the Global South, with an emphasis on the cultural stakes involved. It brings together an interdisciplinary team of researchers – including political economists, socio-economists, geographers, media sociologists or anthropologists – who each explore these issues through an insightful case study at a local, national, regional or... Read more

Introduction 

Philippe Bouquillion, Christine Ithurbide and Tristan Mattelart

Chapter 1 - US Digital Platforms in the Global South: A Critical Review of an Emerging Research Field

Tristan Mattelart

Chapter 2 - The Big Five in India, Powerful Players?

Philippe Bouquillion

Chapter 3 - Platformisation of Matchmaking: Reconfiguring Social Economies in India   

Vibodh Parthasarathi and Simran Agarwal

Chapter 4 - Cultural Crowdfunding Platforms in Latin America: From ‘Creative’ Discourse to Entrepreneurial Strategies

Alix Bénistant and Jeremy Vachet

Chapter 5 - Global Platforms Weaving into the Craft Industry: Lessons from Localisation Strategies in India

Christine Ithurbide

Chapter 6 - From Weixin to WeChat: Analysing the Expansion Strategies of a Chinese Social Media Platform

Yuwen Zhang

Chapter 7 - Netflix’s First Decade of Presence in Latin America

Luis Albornoz and Fernando Krakowiak

Chapter 8 - Cultural Policies for the SVoD Market in Brazil: From an Attempt at Regulation to Total Deregulation

Leonardo De Marchi and Ana Atem Diamante

Chapter 9 - Streaming the Middle East: From Legacy Media to Digital Platforms

Joe F. Khalil and Mohamed Zayani

Chapter 10 - Hidden in Plain Sight: YouTube and Nollywood’s Reinvention of Minor Transnational Practices

Alessandro Jedlowski

Chapter 11 - What Mobile Telephony is Doing to West African Music. The ZikMali Project: A New Model of Music Distribution?

Emmanuelle Olivier

Chapter 12 - Chilean Fashion Influencers as Digital Labour: Unpacking the ‘Media Kit’ as a Market Device

Arturo Arriagada

Biography

Philippe Bouquillion is Professor of Communication at the University Sorbonne Paris Nord and Director of the LabSIC and of the Laboratory of Excellence ‘Cultural Industries and Artistic Creation’ (LabEx ICCA).

Christine Ithurbide is a Research Fellow at the French National Centre for Scientific Research (CNRS) with UMR 5319 Passages.

Tristan Mattelart is Professor at the French Institute of the Press, Paris-Panthéon-Assas University, and Researcher at the Centre for Interdisciplinary Analysis and Research of the Media (CARISM).