1st Edition
Digital Platforms and the Global South Reconfiguring Power Relations in the Cultural Industries
Introduction
Philippe Bouquillion, Christine Ithurbide and Tristan Mattelart
Chapter 1 - US Digital Platforms in the Global South: A Critical Review of an Emerging Research Field
Tristan Mattelart
Chapter 2 - The Big Five in India, Powerful Players?
Philippe Bouquillion
Chapter 3 - Platformisation of Matchmaking: Reconfiguring Social Economies in India
Vibodh Parthasarathi and Simran Agarwal
Chapter 4 - Cultural Crowdfunding Platforms in Latin America: From ‘Creative’ Discourse to Entrepreneurial Strategies
Alix Bénistant and Jeremy Vachet
Chapter 5 - Global Platforms Weaving into the Craft Industry: Lessons from Localisation Strategies in India
Christine Ithurbide
Chapter 6 - From Weixin to WeChat: Analysing the Expansion Strategies of a Chinese Social Media Platform
Yuwen Zhang
Chapter 7 - Netflix’s First Decade of Presence in Latin America
Luis Albornoz and Fernando Krakowiak
Chapter 8 - Cultural Policies for the SVoD Market in Brazil: From an Attempt at Regulation to Total Deregulation
Leonardo De Marchi and Ana Atem Diamante
Chapter 9 - Streaming the Middle East: From Legacy Media to Digital Platforms
Joe F. Khalil and Mohamed Zayani
Chapter 10 - Hidden in Plain Sight: YouTube and Nollywood’s Reinvention of Minor Transnational Practices
Alessandro Jedlowski
Chapter 11 - What Mobile Telephony is Doing to West African Music. The ZikMali Project: A New Model of Music Distribution?
Emmanuelle Olivier
Chapter 12 - Chilean Fashion Influencers as Digital Labour: Unpacking the ‘Media Kit’ as a Market Device
Arturo Arriagada
Biography
Philippe Bouquillion is Professor of Communication at the University Sorbonne Paris Nord and Director of the LabSIC and of the Laboratory of Excellence ‘Cultural Industries and Artistic Creation’ (LabEx ICCA).
Christine Ithurbide is a Research Fellow at the French National Centre for Scientific Research (CNRS) with UMR 5319 Passages.
Tristan Mattelart is Professor at the French Institute of the Press, Paris-Panthéon-Assas University, and Researcher at the Centre for Interdisciplinary Analysis and Research of the Media (CARISM).






