1st Edition
Digital Product Management Managing Product Development, Launch and Support
1. Digital Product Management Overview
2. Leading Product Development
3. Delivering Digital Products
4. Crafting the Marketing Strategy and Campaign
5. Managing Sales Channels and Launching Products
6. Engaging Customer and Designing Seamless Experience
7. Optimizing Digital Experience and Empowering Employees
8. Supporting and Maintaining Products
9. Leveraging Product Analytics for Customer Insights
10. Analysing Customer Retention and Journey
11. Driving Product Adoption with Analytics Tools
12. Building the Product Operating Model
13. Scaling Product Operations
14. Integrating the DPM Process Groups
15. Leading Ethical Practices in Digital Product Management
16. Driving Continuous Improvement and Innovation
Biography
Boon Kee Lee is a senior lecturer in the Department of Information Systems and Analytics, School of Computing, National University of Singapore. He has 30 years of consulting experience in product management and software development. His research interest is digital product management and digital ethics.
