1st Edition
Digital Technology and the Future of Broadcasting Global Perspectives
Series Editor’s Foreword
Introduction
Part I: Research Challenges in a Changing Broadcast Environment
Chapter 1
Backchannel Communication Motives in Predicting Social Presence and Sports Channel Commitment during the First Social Media Olympics
YoungChan Hwang, SBS (Seoul Broadcasting System) and Joon Soo Lim, Syracuse University
Chapter 2
Double Vision: An Eye Tracking Analysis of Visual Attention between Television and Second Screens
Miao Guo, Ball State University and Michael Holmes, Ball State University
Chapter 3
Twitter and Television: Broadcast Ratings in the Web 2.0 Era
Michael Brouder, Ball State University and Robert Brookey, Ball State University
Part II: Research Issues and Advances in Global Broadcasting
Chapter 4
Broadcast and New Media Use in China: Findings from a National Survey
Fei Shen, City University of Hong Kong; Zhian Zhang, Sun Yat-sen University; and Mike Zhengyu Yao, City University of Hong Kong
Chapter 5
Sensational Pictures: An Analysis of Visual Structure on Five Transnational Arab News Channels
Michael D. Bruce, University of Alabama
Chapter 6
Telepresence and Immersion with High-Definition Digital Displays: Background and Future Directions for Research
Peter Seel, Colorado State University
Part III: International Perspectives on Broadcasting in the Digital Age
Chapter 7
The Future of Television: An Arab Perspective
Joe Khalil, Northwestern University in Qatar
Chapter 8
Tourism as a mediated practice in a global media context: The gaze of female Korean tourists to New York City and the meaning of their practices
Eunkyung E.K. L
Biography
John V. Pavlik is professor in the Department of Journalism and Media Studies at the School of Communication and Information, Rutgers, the State University of New Jersey.






