Digital Technology and the Future of Broadcasting: Global Perspectives, 1st Edition (Hardback) book cover

Digital Technology and the Future of Broadcasting

Global Perspectives, 1st Edition

Edited by John V. Pavlik


232 pages

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Hardback: 9781138891227
pub: 2015-07-22
eBook (VitalSource) : 9781315709772
pub: 2015-07-16
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This volume presents timely discussions on how digital technology is reshaping broadcasting and the media in the United States and around the world. It features contributions from distinguished scholars and young researchers, representing work that spans domestic and international issues of technological change and the implications for broadcasting and related media in a global context.

Among the many issues covered are:

  • The impact of digital technology on the structure of broadcasting organizations and regulation;
  • The nature of broadcast content or media programming and how it is delivered at home and abroad;
  • Engagement and interaction of the public with broadcasting and social and mobile media; and
  • The reshaping of revenue models for broadcasters and media organizations globally.

The first two parts of the volume, addressing research challenges, issues, and advances in global broadcasting, are competitively reviewed research papers which were presented at the BEA2014 Research Symposium. The third part focuses on international perspectives, with chapters from broadcasting scholars and paper discussants at the Research Symposium. This section provides reflection on the problems and prospects for research, education, and public policy that arise in this era of rapid and continuing change.

As a benchmark of the remarkable changes taking place in today’s media environment, the volume sets an agenda for future research on the implications of digital technology for broadcasting and broadcasting education.

Table of Contents

PART I - Research Challenges in a Changing Broadcast Environment 1

1 Motivations for Viewers Using Social Media During the Olympic Games: Implications for the Future of Sports Broadcasting, Joon Soo Lim and YoungChan Hwang

2 Double Vision: An Eye-Tracking Analysis of Visual Attention Between Television and Second Screens Miao Guo and Michael Holmes

3 Twitter and Television: Broadcast Ratings in the Web 2.0 Era, Michael Brouder and Robert Alan Brookey

PART II - Research Issues and Advances in Global Broadcasting

4 Broadcast and New Media Use in China: Findings from a National Survey, Fei Shen, Zhi’an Zhang, and Mike Z. Yao

5 Sensational Pictures: An Analysis of Visual Structure on Five Transnational Arab News Channels, Michael D. Bruce

6 Telepresence and Immersion with Ultra-High-Definition Digital Displays: Background and Future Directions for Research, Peter B. Seel

PART III - International Perspectives on Broadcasting in the Digital Age 7 The Future of Television: An Arab Perspective, Joe F. Khalil

8 Tourism as a Mediated Practice in a Global Media Context: The Gaze of Female Korean Tourists to New York City and the Meaning of Their Practices, EunKyung K. Lee

9 Assessing the Role Audience Plays in Digital Broadcasting Today and Tomorrow, Dwight DeWerth-Pallmeyer

10 Confronting the Central Paradox of Media Studies: The Network Society, Digital Technologies, and the Future of Media Research, Randolph Kluver

11 Connecting in the Scandalverse: The Power of Social Media and Parasocial Relationships, Naeemah Clark

12 The Legacy of Dr. Horrible: Potential Research into Second-Screen Intrusion, Coordination, and Influence, Tim Hudson

13 Changing Paradigm?, Mitchell Shapiro

14 Immersion: Implications of Wearable Technologies for the Future of Broadcasting, John V. Pavlik

About the Editor

John V. Pavlik is professor in the Department of Journalism and Media Studies at the School of Communication and Information, Rutgers, the State University of New Jersey.

About the Series

Electronic Media Research Series

In 2008, the Broadcast Education Association initiated a new program promotion original research. The result was the creation of the BEA Research Symposium and publications. The purpose of the BEA Symposium is as a catalyst for future research. It honors leading scholars of the discipline and features their work along with new and upcoming scholarship. The Electronic Media Research Series was established in 2010. Along with the BEA Research Symposium Series, this series provides keystone research texts for those researching with the discipline. It will bring the reader up to-date relative to the topics and it reflect the current work within the field as well as providing a comprehensive bibliography and index, facilitating further research.

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Subject Categories

BISAC Subject Codes/Headings:
COMPUTERS / Internet / General
LANGUAGE ARTS & DISCIPLINES / Communication Studies
SOCIAL SCIENCE / Media Studies