1st Edition

Digital Transformation and Business Sustainability From Theory to Practice

Edited By Geetika Jain, Malahat Ghoreishi Copyright 2025
158 Pages 16 B/W Illustrations
by Routledge

158 Pages 16 B/W Illustrations
by Routledge

158 Pages 16 B/W Illustrations
by Routledge

Digital transformation brings new opportunities, but also disruption, to the way businesses work. The application of technologies such as blockchain, AI, Internet of Things (IoT) and Big Data has the potential to revolutionize how businesses operate and incorporate sustainable practices within manufacturing processes and supply chains, creating value and redeveloping business models. Digital... Read more

Introduction

Geetika Jain and Malahat Ghoreishi

1. Digital Transformation: Empowering the Circular Economy

Fathema Rashid Saba

2. Artificial Intelligence of Things: Unlocking new business sustainability possibilities or opening Pandora's box?

Luke Treves

3. Adaptation of Artificial Intelligence by start-ups for a Data-driven Circular economy: Evidence from Multiple case-study in Finland

Malahat Ghoreishi, Iben Nielsen, and Mikko Pynnönen

4. Organizational readiness of a manufacturing firm for sustainable business growth with digital initiatives – the role of sales and sustainability

Titta Pitman, and Jenni Sipilä

5. Interaction between technological, economic, and social changes

Hiranmoy Roy, Parveen Kumar Sharma, and Hari P. Sharma

6. Digital Skills Development for Inclusive Digital Transformation

Pankaj Kumar Ojha and Kalyan Ghadei

7. Applying Design Sprint Method to create a Minimum Viable Product with Machine Vision

Kajal Bhandari, Jaakko Palokangas and Ville Ojanen

8. Developing a Digital Sustainable Development Goal Passport for Postgraduate Management students in a UK Business School

Helen Millward and Becky Snelgrove

Biography

Dr Geetika Jain is Lecturer in Digital Transformation at Keele Business School, Keele University, UK. Prior to joining Keele Business School, Geetika Jain was a Senior Researcher at the European Blockchain Center, IT University of Copenhagen, Denmark. She was associated with the Danish Skylab Innovation Center as an Expert Researcher. Geetika has gained corporate experience at GE (General Electric), USA, as a strategic consultant. She has a proven record of publication with ABS‑3*/3 journals and is an active reviewer of FT50, Academy of Management, ABS and WoS‑listed journals and associated with different journals as an editorial board member and guest‑edited the journal’s special issue.

Malahat Ghoreishi, DSc, is Senior Researcher and Lecturer at LAB University of Applied Sciences, Finland. Her research focuses on digitalization and circular economy, data‑driven solutions in circular economy and data‑driven and digitally enabled business models in circular economy. She has been involved in several European and Horizon projects as a researcher. She has been involved in several European and Finnish National projects related to circular economy and sustainability.