1st Edition
Digital Transformation and Business Sustainability From Theory to Practice
Introduction
Geetika Jain and Malahat Ghoreishi
1. Digital Transformation: Empowering the Circular Economy
Fathema Rashid Saba
2. Artificial Intelligence of Things: Unlocking new business sustainability possibilities or opening Pandora's box?
Luke Treves
3. Adaptation of Artificial Intelligence by start-ups for a Data-driven Circular economy: Evidence from Multiple case-study in Finland
Malahat Ghoreishi, Iben Nielsen, and Mikko Pynnönen
4. Organizational readiness of a manufacturing firm for sustainable business growth with digital initiatives – the role of sales and sustainability
Titta Pitman, and Jenni Sipilä
5. Interaction between technological, economic, and social changes
Hiranmoy Roy, Parveen Kumar Sharma, and Hari P. Sharma
6. Digital Skills Development for Inclusive Digital Transformation
Pankaj Kumar Ojha and Kalyan Ghadei
7. Applying Design Sprint Method to create a Minimum Viable Product with Machine Vision
Kajal Bhandari, Jaakko Palokangas and Ville Ojanen
8. Developing a Digital Sustainable Development Goal Passport for Postgraduate Management students in a UK Business School
Helen Millward and Becky Snelgrove
Biography
Dr Geetika Jain is Lecturer in Digital Transformation at Keele Business School, Keele University, UK. Prior to joining Keele Business School, Geetika Jain was a Senior Researcher at the European Blockchain Center, IT University of Copenhagen, Denmark. She was associated with the Danish Skylab Innovation Center as an Expert Researcher. Geetika has gained corporate experience at GE (General Electric), USA, as a strategic consultant. She has a proven record of publication with ABS‑3*/3 journals and is an active reviewer of FT50, Academy of Management, ABS and WoS‑listed journals and associated with different journals as an editorial board member and guest‑edited the journal’s special issue.
Malahat Ghoreishi, DSc, is Senior Researcher and Lecturer at LAB University of Applied Sciences, Finland. Her research focuses on digitalization and circular economy, data‑driven solutions in circular economy and data‑driven and digitally enabled business models in circular economy. She has been involved in several European and Horizon projects as a researcher. She has been involved in several European and Finnish National projects related to circular economy and sustainability.






