1st Edition
Digital Transformation in Aviation, Tourism and Hospitality in Southeast Asia
Technological advances and the drive to digitalize business processes in aviation, tourism, and hospitality have forced the industries to go along with the digital movement. The results are often mixed. This book brings together contributions from leading scholars in the field and explores the digital transformation in these industries in Southeast Asia.
The book looks at the impact of digital transformation on the region and the issues and challenges brought about by this transformation. It also addresses trends in the industries from blockchain technology, AI, biometric and mobile technology applications to in-flight catering. It examines the impact of COVID-19 on the industries and how the pandemic has led to businesses adopting new business models. Through the case studies of digital adoptions in the region, readers will gain insights on how the countries have leveraged new technologies and the implementation processes to drive digital transformation.
The book aims to help scholars and policy makers understand the digital advances in the industries to better formulate responses in research and policy making and deliver effective digital transformation.
Introduction, Azizul Hassan and Nor Aida Abdul Rahman Part 1 The Contexts 1. The Context of Digital Transformation in Aviation, Tourism and Hospitality in Southeast Asia, Zuhra Junaida binti Mohamad Husny Hamid and Mohd. Iskandar bin Illyas Tan 2. Digital Transformation and the ASEAN Influences, Issues and Challenges, Au Yong Hui Nee Part 2 Examples 3. Blockchain Technology in Aviation, Tourism and Hospitality: Theoretical and Practical Understanding, Anis Najiha Ahmad and Nur Husna Samsudin 4. Artificial Intelligence, Biometric Technology and Mobile Technology Applications in Aviation and Tourism: How do they change the Landscapes of Tourism and Air Travel? Mohd Khir Harun, Ahmad Zahir Mokhtar, Reshminder Kaur Satvindar Singh and Nor Aida Abdul Rahman 5. Current and Future Developments of Big Data Analytics in the Southeast Asian Aviation, Tourism and Hospitality Industry, Nor Hisham Ghafar 6. In-Flight Catering Technologies: How are They Related to Air Travel, Tourism and Hospitality? Fathien Azuien Yusriza and Nor Aida Abdul Rahman Part 3 The Southeast Asia Specific Cases 7. Digital Transformation in the Thailand and Malaysian Tourism and Aviation Industries, Suhaila Abdul Kadir and Siti Zaleha Noraini Binti Hussin 8. A Chaotic or an Orderly of Digitalization? Malaysia’s Resilient Model for Sustainable Rural Tourism, Farah Hida Sharin, Ilham Sentosa and Ravindra Kumar Perumal 9. Big Data Analytics in the Malaysian Aviation, Tourism and Hospitality Industry, Rita Zaharah Wan-Chik and Siti Salwa binti Hasbullah 10. An Empirical Study on the Technology Usage Dimensions within Tourism Craft Industry in Bali, Indonesia: A Structural Equation Modelling Approach, Putu Ngurah Suyatna Yasa and Ilham Sentos 11. Technological Policy Guidance on the Rural Tourism Sustainability in Indonesia, Tri Wahyuninsih, Ilham Sentosa and Sheikh Muhammad Hizam Part 4 The COVID-19 and Post- COVID-19 Challenges and Implications 12. Tourism Business in COVID-19 Pandemic: Tourism Industry Technology Framework (TITEF), Emi Normalina Omar, Nur Atiqah Rochin Demong and Siti Noorsuriani Maon 13. Contactless Hospitality Technology in Post-COVID-19 Era, Fernando Mayor-Vitoria 14. Virtual Tourism and Rebuilding Tourism Industry in Post-COVID-19 Era, Fernando Mayor-Vitoria 15. Technology and Safety of Aviation and Tourism: The Past, Current, and Post-COVID-19 Trends , Azlina Mohammad Ali, Nor Aida Abdul Rahman and Azizul Hassan 16. The Post-COVID-19 Implications for Researching Digital Transformation in Aviation, Tourism and Hospitality in Southeast Asian Events, Nor Aida Abdul Rahman, Azizul Hassan, Khaeruddin Sudharmin, Zawiah Abdul Majid and Nurhayati Mohd Nur Part 5 Future Research Agendas 17. Future Research Agendas for Digital Transformation in Aviation, Tourism and Hospitality in Southeast Asia, Nor Aida Abdul Rahman and Azizul Hassan Conclusion, Azizul Hassan and Nor Aida Abdul Rahman
Biography
Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. He has been working for the tourism industry as a consultant, academic, and researcher for over 20 years.
Nor Aida Abdul Rahman is Associate Professor at Universiti Kuala Lumpur, Malaysia, and currently serves as Head of Aviation Management at Universiti Kuala Lumpur, Malaysian Institute of Aviation Technology, in Subang, Selangor, Malaysia.
