1st Edition

Digital Transformation in the Cultural and Creative Industries Production, Consumption and Entrepreneurship in the Digital and Sharing Economy

Edited By Marta Massi, Marilena Vecco, Yi Lin Copyright 2021
    294 Pages 32 B/W Illustrations
    by Routledge

    294 Pages 32 B/W Illustrations
    by Routledge

    This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation, highlighting both positive and negative effects of the phenomenon.


    With contributions from an international range of scholars, the book examines how digital transformation is changing the way the arts are produced and consumed. As relative late adopters of digital technologies, the arts organizations are shown to be struggling to adapt, as issues of authenticity, legitimacy, control, trust, and co-creation arise.


    Leveraging a variety of research approaches, the book identifies managerial implications to render a collection that is valuable reading for scholars involved with arts and culture management, the creative industries and digital transformation more broadly.


    William J. Byrnes

    1. Digital Transformation in the Cultural and Creative Sectors

    Marta Massi, Marilena Vecco & Yi Lin

    Part 1: Museums

    2. The Impact of Technology on Visitor Immersion in Art Exhibitions: Evidence from the Modigliani Art Experience exhibition

    Antonella Carù, Piergiacomo Mion Dalle Carbonare, Maria Carmela Ostillio and Chiara Piancatelli

    3. From the Artwork to the Museum: Gamification as an instrument of art

    Elena Di Raddo

    4. Museums and the Digital Revolution: Gaming as an audience development tool

    Ludovico Solima

    5. The Changing Face of Museum Tour Guides: How to raise audience interest and engagement through digital technology

    Luca Pirolo & Luigi Nasta

    Part 2: Cultural Heritage

    6. Are Investments in the Digital Transformation of Cultural Heritage Effective? A program evaluation approach

    Marilena Vecco and Andrej Srakar

    7. Crowdsourcing the Digital Transformation of Heritage

    Trilce Navarrete

    Part 3: Creative Industries

    8. Digital Music (R)evolution: Disruption through digital transformation in the music industry

    Lorenzo Mizzau

    9. Digital Participation and Audience Enlargement in Classical and Popular Music in Spain

    Juan D. Montoro-Pons and Manuel Cuadrado-Garcia

    10. Has Digital Transformation Impacted Gender Imbalance in Italian cinema? A data analysis of creative clusters 2004-2016

    Mariagrazia Fanchi and Matteo Tarantino

    11. Heritage, Luxury Fashion Brands and Digital Storytelling: A content analysis on the web communication of the top thirty luxury fashion holdings

    Giada Mainolfi

    Part 4: Digital Tools for the Arts

    12. Cultural Heritage on Social Media: The case of the National Museum Science and Technology Leonardo da Vinci in Milan

    Lala Hu and Mirko Olivieri

    13. Digital Workers, Wellbeing and Networking: The case of transformational festivals and the importance of co-creation

    Grant Hall, Raman Voranau & Ruth Rentschler

    14. The Impact of Digital Transformation on Fundraising for the Arts

    Alex Turrini, B. Kathleen Gallagher and Marta Massi


    François Colbert


    Marta Massi is Assistant Professor, Brandon University, Canada.

    Marilena Vecco is Professor of Entrepreneurship at Burgundy School of Business, France and Professor Associated to the Carmelle and Rémi Marcoux Chair in Arts Management, HEC Montréal, Canada.

    Yi Lin is Professor of Arts Management at the School of Arts and Director of the National Centre for Research into Intercultural Communication of Arts, at Peking University, China.