Digital Transformation in the Cultural and Creative Industries : Production, Consumption and Entrepreneurship in the Digital and Sharing Economy book cover
1st Edition

Digital Transformation in the Cultural and Creative Industries
Production, Consumption and Entrepreneurship in the Digital and Sharing Economy

ISBN 9780367351168
Published August 1, 2022 by Routledge
294 Pages 32 B/W Illustrations

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Book Description

This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation, highlighting both positive and negative effects of the phenomenon.


With contributions from an international range of scholars, the book examines how digital transformation is changing the way the arts are produced and consumed. As relative late adopters of digital technologies, the arts organizations are shown to be struggling to adapt, as issues of authenticity, legitimacy, control, trust, and co-creation arise.


Leveraging a variety of research approaches, the book identifies managerial implications to render a collection that is valuable reading for scholars involved with arts and culture management, the creative industries and digital transformation more broadly.

Table of Contents


William J. Byrnes

1. Digital Transformation in the Cultural and Creative Sectors

Marta Massi, Marilena Vecco & Yi Lin

Part 1: Museums

2. The Impact of Technology on Visitor Immersion in Art Exhibitions: Evidence from the Modigliani Art Experience exhibition

Antonella Carù, Piergiacomo Mion Dalle Carbonare, Maria Carmela Ostillio and Chiara Piancatelli

3. From the Artwork to the Museum: Gamification as an instrument of art

Elena Di Raddo

4. Museums and the Digital Revolution: Gaming as an audience development tool

Ludovico Solima

5. The Changing Face of Museum Tour Guides: How to raise audience interest and engagement through digital technology

Luca Pirolo & Luigi Nasta

Part 2: Cultural Heritage

6. Are Investments in the Digital Transformation of Cultural Heritage Effective? A program evaluation approach

Marilena Vecco and Andrej Srakar

7. Crowdsourcing the Digital Transformation of Heritage

Trilce Navarrete

Part 3: Creative Industries

8. Digital Music (R)evolution: Disruption through digital transformation in the music industry

Lorenzo Mizzau

9. Digital Participation and Audience Enlargement in Classical and Popular Music in Spain

Juan D. Montoro-Pons and Manuel Cuadrado-Garcia

10. Has Digital Transformation Impacted Gender Imbalance in Italian cinema? A data analysis of creative clusters 2004-2016

Mariagrazia Fanchi and Matteo Tarantino

11. Heritage, Luxury Fashion Brands and Digital Storytelling: A content analysis on the web communication of the top thirty luxury fashion holdings

Giada Mainolfi

Part 4: Digital Tools for the Arts

12. Cultural Heritage on Social Media: The case of the National Museum Science and Technology Leonardo da Vinci in Milan

Lala Hu and Mirko Olivieri

13. Digital Workers, Wellbeing and Networking: The case of transformational festivals and the importance of co-creation

Grant Hall, Raman Voranau & Ruth Rentschler

14. The Impact of Digital Transformation on Fundraising for the Arts

Alex Turrini, B. Kathleen Gallagher and Marta Massi


François Colbert

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Marta Massi is Assistant Professor, Brandon University, Canada.

Marilena Vecco is Professor of Entrepreneurship at Burgundy School of Business, France and Professor Associated to the Carmelle and Rémi Marcoux Chair in Arts Management, HEC Montréal, Canada.

Yi Lin is Professor of Arts Management at the School of Arts and Director of the National Centre for Research into Intercultural Communication of Arts, at Peking University, China.