1st Edition

Digitalized Markets

Edited By Johan Hagberg, Hans Kjellberg Copyright 2021
130 Pages
by Routledge

130 Pages
by Routledge

130 Pages
by Routledge

This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets. The individual chapters explore several mundane markets, including personal transportation, temporary accommodation, fashion clothing,... Read more

Introduction: Digitalized markets

Johan Hagberg and Hans Kjellberg

1. Cookie monsters. Anatomy of a digital market infrastructure

Kevin Mellet and Thomas Beauvisage

2. Conceptual controversies at the boundaries between markets: the case of ridesharing

Gianluca Chimenti

3. Digitalization and the hybridization of markets and circuits in Airbnb

Alexandrea J. Ravenelle

4. Sold out? Reconfiguring consumer demand through the secondary digital ticket market

Katherine Duffy, Emma Reid and John Finch

5. (De-)stabilizing the digitized fashion market on Instagram–dynamics of visual performative assemblages

Jonathan D. Schöps, Stephanie Kogler and Andrea Hemetsberger

Biography

Johan Hagberg is Professor of Business Administration specializing in marketing at the School of Business, Economics and Law at the University of Gothenburg, Sweden. His research revolves around the digitalization of retailing, consumption, and markets.

Hans Kjellberg is Professor of Marketing at Stockholm School of Economics, Sweden, where he heads the Department of Marketing and Strategy and the Centre for Market Studies. His research focuses on economic coordination in general, and the organizing of markets in particular.