Introduction: Digitalized markets
Johan Hagberg and Hans Kjellberg
1. Cookie monsters. Anatomy of a digital market infrastructure
Kevin Mellet and Thomas Beauvisage
2. Conceptual controversies at the boundaries between markets: the case of ridesharing
Gianluca Chimenti
3. Digitalization and the hybridization of markets and circuits in Airbnb
Alexandrea J. Ravenelle
4. Sold out? Reconfiguring consumer demand through the secondary digital ticket market
Katherine Duffy, Emma Reid and John Finch
5. (De-)stabilizing the digitized fashion market on Instagram–dynamics of visual performative assemblages
Jonathan D. Schöps, Stephanie Kogler and Andrea Hemetsberger
Biography
Johan Hagberg is Professor of Business Administration specializing in marketing at the School of Business, Economics and Law at the University of Gothenburg, Sweden. His research revolves around the digitalization of retailing, consumption, and markets.
Hans Kjellberg is Professor of Marketing at Stockholm School of Economics, Sweden, where he heads the Department of Marketing and Strategy and the Centre for Market Studies. His research focuses on economic coordination in general, and the organizing of markets in particular.






