1st Edition
Discourses in Sport Communication in Africa and the African Diaspora
This book explores sport communication in Africa and the African diaspora. Drawing on multi-disciplinary perspectives, it deepens our understanding of the importance of sport in African society as well as the profound and growing influence of the African diaspora in world sport, as athletes, scholars, leaders, and business and media professionals.
Including contributions from leading African researchers and experts on sport in Africa across the fields of sociology, history, business, communication studies, media studies and education, the book examines sport communication across a wide variety of contexts and countries, from the role of radio in developing awareness of the Olympic Games in Nigeria to the impact of Colin Kaepernick’s protest on journalistic practices in Historically Black Colleges and Universities in the US. Presenting fascinating case studies such as print media and the historiography of football in Cameroon, racism in European football, and the relationship between sport, communication policy-making and sustainable development in Africa, this book shines new light on key themes in the study of sport communication.
This is fascinating reading for anybody with an interest in social-cultural issues in sport, the business and management of sport, sport and the media, African studies or development studies.
Introduction: The Concept
Unwana Samuel Akpan
Part I: Football in Africa
1. Intellectual Contributions to the Growth of African Football Literature
Wycliffe W. Simiyu Njororai
2. Football Migration in Africa
Manase Chiweshe
3. From Journalists’ Perspectives: Why Austin Jay Jay Okocha Never Won African and FIFA World Football Player of the Year Awards
Unwana Samuel Akpan
4. Sports Coverage of Print and Digital Media in Africa: Let’s Talk about Football
Thomas Horky, Tendai Chari and Mario Leo
5. Print Media, Memories and History of Football in Erstwhile West Cameroon, 1961-1969
Walter Gam Nkwi
Part II: African Sports Communication, Racism and Equity
6. Students with Visual Impairments and Sports Betting: The Role of the Media
Ernest Acheampong and Ralph Frimpong
7. Conceptual Exploration of Strategic Communication for Sustainable Sports Communication in Nigeria
Fatai Olawale Ismail and Joseph Adepoju Tejumaiye
8. Inability of Language Radio Stations in Lagos in Creating Awareness for the 2020 Olympic Games Among Rural Dwellers
Unwana Samuel Akpan
9. Media Framing of 2022 Nuga Games in Question for National Cohesion and Gender Equality
Abigail Ogwezzy, Unwana Samuel Akpan, Iniobong Courage Nda and Ogechi Okanya Cookey
10. Racism on the Pitch
Colin Campbell and Shamilla Amulega
11. Sports, Protest, Practice, and Paradoxical Journalistic Pedagogy at HBCUs: Kaepernick Effect
Jennifer C. Thomas
12. Intersection of Sports Communication Scholarship, Mentorship, Leadership, and Advocacy: Reflection on Contributions to the Field
Donna Oti and Wei Sun
Biography
Unwana Samuel Akpan is a multidisciplinary media scholar-practitioner with over two decades of broadcast experience. He lectures in the Department of Mass Communication at the University of Lagos, Nigeria, and has been a visiting scholar at the Department of Communication, Culture and Media Studies (CCMS), Howard University, USA. He is also the Editor of the University of Lagos Communication Review. His research and teaching investigate and explore broadcast contents, sport communication, African communication systems, diaspora communication studies, media aesthetic.
'Over the past two decades, African sports study has garnered significant attention, thanks to the commitment of scholars and pioneers in the field like Chuka Onwumechili and numerous contributors to this volume. Part II, titled "African Sports Communication, Racism, and Equity," along with the diverse themes explored in this book, enhances the landscape of African sports studies. This impactful book promises substantial benefits for African sports, scholars, communication experts, intellectuals, students, and researchers alike.'
Gerald Akindes, Senior Program Specialist, Josoor Institute in Qatar, and Sport Management Researcher and Consultant, Ohio University, USA
'A well rounded group of researchers, scholars and authors contribute 12 insightful chapters about the growth of sports communication through the cultural lens of countries such as Cameroon, Ghana, Kenya, Nigeria and Zimbabwe to name a few. This book promises to be a gem. It offers a deep dive into the heart of the global impact of sports in Africa broadly, and I wholeheartedly recommend it to anyone who shares a passion for the value sports contribute to society.'
Roger Caruth, Assistant Professor, Department of Communication Studies, Howard University, USA
