1st Edition

Discourses in Sport Communication in Africa and the African Diaspora

Edited By Unwana Samuel Akpan Copyright 2025
242 Pages 4 B/W Illustrations
by Routledge

242 Pages 4 B/W Illustrations
by Routledge

242 Pages 4 B/W Illustrations
by Routledge

This book explores sport communication in Africa and the African diaspora. Drawing on multidisciplinary perspectives, it deepens our understanding of the importance of sport in African society as well as the profound and growing influence of the African diaspora in world sport, as athletes, scholars, leaders, and business and media professionals.  Including contributions from leading... Read more

Introduction: The Concept

Unwana Samuel Akpan 

Part I: Football in Africa 

1. Intellectual Contributions to the Growth of African Football Literature

Wycliffe W. Simiyu Njororai 

2. Football Migration in Africa

Manase Chiweshe 

3. From Journalists’ Perspectives: Why Austin Jay Jay Okocha Never Won African and FIFA World Football Player of the Year Awards

Unwana Samuel Akpan 

4. Sports Coverage of Print and Digital Media in Africa: Let’s Talk about Football

Thomas Horky, Tendai Chari and Mario Leo 

5. Print Media, Memories and History of Football in Erstwhile West Cameroon, 1961-1969

Walter Gam Nkwi 

Part II: African Sports Communication, Racism and Equity 

6. Students with Visual Impairments and Sports Betting: The Role of the Media

Ernest Acheampong and Ralph Frimpong 

7. Conceptual Exploration of Strategic Communication for Sustainable Sports Communication in Nigeria

Fatai Olawale Ismail and Joseph Adepoju Tejumaiye 

8. Inability of Language Radio Stations in Lagos in Creating Awareness for the 2020 Olympic Games Among Rural Dwellers

Unwana Samuel Akpan 

9. Media Framing of 2022 Nuga Games in Question for National Cohesion and Gender Equality

Abigail Ogwezzy, Unwana Samuel Akpan, Iniobong Courage Nda and Ogechi Okanya Cookey 

10. Racism on the Pitch

Colin Campbell and Shamilla Amulega 

11. Sports, Protest, Practice, and Paradoxical Journalistic Pedagogy at HBCUs: Kaepernick Effect

Jennifer C. Thomas 

12. Intersection of Sports Communication Scholarship, Mentorship, Leadership, and Advocacy: Reflection on Contributions to the Field

Donna Oti and Wei Sun

Biography

Unwana Samuel Akpan is a multidisciplinary media scholar-practitioner with over two decades of broadcast experience. He lectures in the Department of Mass Communication at the University of Lagos, Nigeria, and has been a visiting scholar at the Department of Communication, Culture and Media Studies (CCMS), Howard University, USA. He is also the Editor of the University of Lagos Communication Review. His research and teaching investigate and explore broadcast contents, sport communication, African communication systems, diaspora communication studies, media aesthetic.

'Over the past two decades, African sports study has garnered significant attention, thanks to the commitment of scholars and pioneers in the field like Chuka Onwumechili and numerous contributors to this volume. Part II, titled "African Sports Communication, Racism, and Equity," along with the diverse themes explored in this book, enhances the landscape of African sports studies. This impactful book promises substantial benefits for African sports, scholars, communication experts, intellectuals, students, and researchers alike.'

Gerald Akindes, Senior Program Specialist, Josoor Institute in Qatar, and Sport Management Researcher and Consultant, Ohio University, USA

 

'A well rounded group of researchers, scholars and authors contribute 12 insightful chapters about the growth of sports communication through the cultural lens of countries such as Cameroon, Ghana, Kenya, Nigeria and Zimbabwe to name a few. This book promises to be a gem. It offers a deep dive into the heart of the global impact of sports in Africa broadly, and I wholeheartedly recommend it to anyone who shares a passion for the value sports contribute to society.'

Roger Caruth, Assistant Professor, Department of Communication Studies, Howard University, USA