1st Edition

Disruptions and Consumer Resilience

Edited By A. R. Shaheen Hosany, Girish Prayag, Shona Bettany Copyright 2026
236 Pages
by Routledge

236 Pages
by Routledge

This book offers a comprehensive examination of how consumers develop resilience in response to disruptive events. Bringing together a diverse collection of studies spanning low-income consumers, families displaced by conflict, and individuals interacting with disrupted material objects, it demonstrates the varied ways in which people adapt to challenging circumstances, rebuild identities,... Read more

Introduction: Consumer resilience in an era of disruptions

A.R. Shaheen Hosany, Girish Prayag and Shona Bettany

 

1. Stories of resilience – rebuilding consumer identity after poverty

Julius Stephan, Kathy Hamilton and Kim Bräuer

 

2. Disrupted object affordances and (un)reflexive disposal

Hélène Cherrier and Meltem Ture

 

3. Conceptualising consumer resilience in an age of governmental responsibilisation

Ross Gordon, Nadina Luca, Nadia Zainuddin, Ariadne Kapetanaki and Theresa Harada

 

4. Forced to move, forced to change: family identity and role redefinition in forced migration

Roua Alhanouti

 

5. How low-income consumers cope with recurrent disruptions in basic services?

Sohail Kamran, Outi Uusitalo and Saleem Ur Rahman

 

6. Religiosity, divine control and consumer resilience during the COVID-19 pandemic

Anthony Grimes, Stuart Roper and Daniel P. Hampson

 

7. Five decades of disruption in UK Higher Education- reflections from the Business School

Chris Hackley

 

8. Foreshadowing consumer resilience: the mainstreaming of consumer prepping

Ben Kerrane

Biography

A. R. Shaheen Hosany is Associate Professor of Marketing, Hult International Business school, UK. Her interdisciplinary research on scarcity and sustainability, draws on marketing, psychology, and behavioural economics, addressing impact-driven topics. By integrating multiple sustainable development goals, her award-winning work tackles pressing societal challenges with benefits for communities and practitioners.

 

Girish Prayag is Professor of Marketing, University of Canterbury, New Zealand. His research focuses on the nexus of services and resilience, with a particular emphasis on organizational resilience. He has published in leading tourism and marketing journals and is currently the Editor of Method and Practice for the journal Current Issues in Tourism.

 

Shona Bettany is Professor of Marketing, University of Huddersfield, UK. She is a consumer ethnographer, focusing on consumer culture in all its guises but more specifically on material-semiotic approaches to consumption. These approaches have illuminated such topics as gender and sexuality, consumer resilience, contemporary family consumption, and animal-human relations.