1st Edition
Diversity, Equity, and Inclusion in Strategic Communications Becoming Culturally Proficient Communicators
List of Contributors
Preface
Introduction
1. DEI Definitions, Theories, and Concepts
2. Understanding and Reaching Diverse Audiences
3. Centering DEI in Strategic Writing
Vanessa Bravo
4. Visual Storytelling: Reframing Diversity and Inclusion
Michele Lashley
5. Inclusive Digital and Social Media Strategies
Qian Xu
6. Designing Culturally Sensitive Research
7. Integrating DEI into the Campaign Planning Process
8. Working on Diverse Teams
9. Inclusive Leadership
10. Reputation Management and DEI
11. Communicating for Social Change
Glossary
Index
Biography
Lee Bush is a professor of Strategic Communications at Elon University, USA.
Karen Lindsey is an assistant professor of Strategic Communications at Elon University, USA.
“This book is a much-needed DEI resource for strategic communication educators, students, and professionals. It’s more than an introductory text, going beyond explanations by demonstrating how concepts can be applied to professional practice during the research, planning, and execution phases of the communication process.”
Jennie Donohue, University of Massachusetts Amherst, USA
