1st Edition
Diversity and Diversification A Special Issue of the journal of Media Economics
Edited By John Dimmick
Copyright 2004
74 Pages
by
Routledge
72 Pages
by
Routledge
Also available as eBook on:
This special issue of the Journal of Media Economics deals with diversity and diversification. Diversity, especially in broadcast programming, has played a major role in policy discussions on both sides of the Atlantic. The reason for the importance of the construct, however, is not often made explicit. Diversity in media content is important because the greater the variety or breadth of media... Read more
Volume 17, Number 2, 2004
Contents: INTRODUCTION: J. Dimmick, Introduction to the Special Issue. H. van Kranenburg, J. Hagedoorn, J. Pennings, Measurement of International and Product Diversification in the Publishing Industry. D.G. McDonald, S-F. Lin, The Effect of New Networks on US Television Diversity. F. Moreau, S. Peltier, Cultural Diversity in the Movie Industry: A Cross-National Study. M. Einstein, Broadcast Network Television, 1955-2003: The Pursuit of Advertising and the Decline of Diversity.
Contents: INTRODUCTION: J. Dimmick, Introduction to the Special Issue. H. van Kranenburg, J. Hagedoorn, J. Pennings, Measurement of International and Product Diversification in the Publishing Industry. D.G. McDonald, S-F. Lin, The Effect of New Networks on US Television Diversity. F. Moreau, S. Peltier, Cultural Diversity in the Movie Industry: A Cross-National Study. M. Einstein, Broadcast Network Television, 1955-2003: The Pursuit of Advertising and the Decline of Diversity.
Biography
John Dimmick
