5th Edition

Diversity and Inclusion in Sport Organizations A Multilevel Perspective

By George B. Cunningham Copyright 2023
    399 Pages 17 B/W Illustrations
    by Routledge

    399 Pages 17 B/W Illustrations
    by Routledge

    This textbook is a comprehensive introduction to the ways in which people differ – including race, gender identity, age, disability, religion, sexual orientation, and social class – and the importance of these differences for sport organizations.

    Now in a fully updated and revised fifth edition, the book offers strategies for managing diversity and inclusion in work and sport environments. It also overviews strategies for creating and sustaining diverse and inclusive sport organizations. It considers how sport can be used to achieve positive social change. Grounded in cutting-edge research and theory, and focused on best practice, this edition includes new material on the important concept of intersectionality, as well as brand-new chapters on researching diversity and inclusion in sport, and strategies for reducing bias. It includes international examples in every chapter, as well as useful teaching and learning features, and supplementary resources for instructors are available online, including PowerPoint slides, chapter overviews, and a full test bank.

    This is important reading for any student taking a course in sport business, sport management, sport development, sport coaching, human resource management in sport, sport and social issues, sport participation, sport leadership, or the ethics of sport.

    Part I: Foundations of Diversity and Inclusion

    1. Overview of Diversity and Inclusion

    2. Theoretical Tenets of Diversity and Inclusion

    3. Conducting Diversity and Inclusion Research

    4. Bias

    Part II: Forms of Diversity

    5. Race

    6. Gender

    7. Age

    8. Disability

    9. Weight

    10. Religion

    11. Sexual Orientation and Gender Identity

    12. Social Class

    Part III: Creating and Sustaining Diverse and Inclusive Sport Organizations

    13. Approaches to Reducing Bias

    14. Strategies for Diverse and Inclusive Sport Organizations

    15. Diverse and Inclusive Communities through Sport


    George B. Cunningham is Professor of Sport Management at the University of Florida, USA. He is Director for the Laboratory for Diversity in Sport, which produces and distributes research related to all forms of diversity in the sport context. Cunningham focuses on diversity and inclusion in sport, including ways to increase access, improve people’s experiences in that domain, and create and sustain diverse and inclusive sport organizations. Cunningham is a member of the National Academy of Kinesiology.

    "Within this new edition, Dr George Cunningham provides a timely and comprehensive review into the exploration and promotion of diversity and inclusion within the field of sport. The integration of relevant scholarship and theoretical perspectives adds valuable nuance to this discussion in both academia and sport leadership. These elements, coupled with the learner-centric design of the text, allow for easy application into practice for new and established sport industry professionals."

    Sayvon Foster, University of Kansas, USA

    "This book is a must-read for sport management students, scholars, and people working in all types of sport organizations. Understanding the intentional and unintentional drivers of biases towards people with other socio-demographic characteristics is especially important in the light of globalization, migration, and ageing societies. Cunningham goes beyond the widely studied characteristics of race and gender by also considering age, disability, weight, religion, sexual orientation, and social class. He offers a wealth of explanations and recommendations, with the discussion questions and learning activities at the end of each chapter ensuring that readers fully digest the provided material."

    Pamela Wicker, Professor for Sport Management and Sport Sociology, Bielefeld University, Germany

    "The newest version of Diversity and Inclusion in Sport Organizations: A Multilevel Perspective retains the core concepts that helped establish this text as most respected diversity, equity, and inclusion related resource within Sport Management. Updates such as new Challenge Questions and timely, relevant examples only strengthen this already fundamental book for those working in or studying the sport industry."

    Liz Gregg, University of North Florida, USA