1st Edition
Doing Academic Research A Practical Guide to Research Methods and Analysis
List of Figures
Preface: Two Professors and a Librarian Walk into a Bar….
Part 1: Get the Party Started Right
Chapter 1. Learn to Love, Not Dread, Research
Chapter 2. Where Do I Start?
Chapter 3. Now What Do I Do? What’s a Lit Review?
Chapter 4. Choosing a Method
Part 2: Methodology Overviews
Chapter 5. Close Textual and Thematic Analysis
Chapter 6. Content and Discourse Analysis
Chapter 7. Ethnography, Interviews, and Focus Groups
Chapter 8. Surveys
Chapter 9. Observational Methods in Practice (Participatory-action Research, Experimental Research, Theory, and Meta-synthesis)
Part 3: Data Analysis and The Final Push
Chapter 10. Analyzing Qualitative Methods and Making Sense of Detail
Chapter 11. Analyzing Quantitative Data and Making Sense of Numbers
Chapter 12. Persuasion, Presentation, and Publication
Glossary
Index
Biography
Ted Gournelos is Associate Professor at Old Dominion University, USA, specializing in cultural studies, digital media, and strategic communication. As CEO of the consulting firm Story | Strategy, he works with organizations to fuse success and social progress. His broad background in media, culture, and business helps him bridge the gaps between education and application.
Joshua R. Hammonds is Assistant Professor at Rollins College, USA, specializing in interpersonal and professional communication. His teaching and consulting work focus on the management of relationships through both qualitative and quantitative methods. He currently develops research interventions to improve communication competency in the medical industry and increase employee engagement in the corporate world.
Maridath A. Wilson is Assistant Professor and E-Resources and Serials Librarian at Rollins College, USA. She specializes in electronic resources management and information literacy instruction to students of the humanities and social sciences. She is interested in issues of constructed authority, as well as the work of demystifying the research process.
