1st Edition

Doing Business in Kenya Opportunities and Challenges

    184 Pages 21 B/W Illustrations
    by Routledge

    184 Pages 21 B/W Illustrations
    by Routledge

    A deep dive into a success story in African business development, this book provides a multi-layered perspective on the realities of doing business in Kenya.

    The book’s detailed information about the economic, social, technological, and cultural dimensions of Kenyan society enables a greater understanding of the major issues affecting business development, and actionable recommendations clarify the possible paths to starting and developing a business venture in Kenya. Given Africa’s heterogeneity, it cannot be perfectly represented by one country. Still, Kenya closely mirrors Africa’s major economic trends and cultural values: understanding Kenya’s business landscape provides invaluable skills to do business throughout Africa.

    Businesspeople, policymakers, investors, students, and scholars will value this book’s in-depth first-hand knowledge to help them make informed decisions about doing business in Africa or Kenya specifically.

    1. Introduction 2. Business Environment 3. Kenya’s Economic History, Legal system, Business financing and business types 4. The Political Climate 5. The Economic Climate 6. Cultural Issues Affecting Business Activity in Kenya 7. Establishing a Business in Kenya 8. The Marketing Process 9. Future Trends and Conclusions



    Dr. Wakiuru Wamwara, Ph.D., is a Professor of Marketing at the Raj Soin College of Business and Economics at Wright State University. Dr. Wamwara’s research has been published in the Journal of Business Research, Journal of Consumer Behaviour, Event Management Journal, Journal of Immigrant and Refugee Studies, among others. Dr. Wamwara was a Carnegie Africa Diaspora Fellow at Africa Nazarene University and KCA University and is on the Fulbright Specialist roster as an African Region Specialist.

    John E. Spillan, Ph.D., is a Professor of Management in the Thomas School of Business at The University of North Carolina At Pembroke. His research interests center on International Business with specific interest in Latin America and Eastern Europe. His articles and books have appeared in the International Journal of Logistics Management, Business Logistics, Latin American Business Review, Journal of World Business, and Journal of Small Business Strategy. He has authored six books, 4 of them focused on business in Latin America.

    Charles M. Onchoke, DBA, LL.B, Masters in Accounting and Finance, is a public financial management expert with several years of experience in Kenya and the USA. In 2022, he was elected member of Parliament for the Bonchari constituency. Previously, Dr. Onchoke served as the Director of Finance at the National Treasury of Kenya. Dr. Onchoke served on the boards of Kenya Roads Board, the National Government Constituencies Development Fund, and New KCC Ltd. Dr. Onchoke worked as the Business Manager of the Medical School at Texas Tech University. Dr. Onchoke served as treasurer of the city of Kisumu and as deputy city treasurer of the city of Nairobi. He is an advocate of the High Court of Kenya.