240 pages | 25 B/W Illus.
Much of the existing research looks at the outflow of companies and people from Korea to foreign countries, whilst less is known about foreign firms and workers in Korea. Considering this immense interest of both academics and practitioners in the business opportunities in Korea, this book provides a comprehensive overview on doing business in Korea and recommendations on how foreign companies and individuals can succeed in this market.
This book covers a wide range of relevant topics, including the Korean business environment, market entry into Korea, management issues and entrepreneurship in Korea. This is a must-read for anyone interested in or already doing business in Korea.
'Fabian J. Froese’s Doing Business in Korea is one of the most comprehensive books describing dynamic Korean business and management today. The updated contents and cases about Korean business will be ideal learning materials for graduate students. The book could be also served as an excellent reference for foreign managers and executives interested in learning Korean market environment and Korean companies. I find this book interesting, updated, and insightful.' — Mannsoo Shin, Professor of International Business, Korea University Business School, Korea
'This new book is a very welcome addition to a sparse literature for a trio of reasons. First, it is edited by a leading and well-respected academic grounded in practice in the area, Second. its three-part structure comprehensively locates the key issues of management and market entry in the crucial operating environment. Third, interesting cases are provided.' — Professor Chris Rowley, Kellogg College, University of Oxford & Cass Business School, City, University of London, Editor, Asia Pacific Business Review
'The book includes what all foreign executives need to know and can be considered as a deep source of information. That is why the book is a must for all newly arrived executives in order to get quickly on-boarded to run a business successfully in Korea. Doing Business in Korea is also valuable for people being here on the ground for some years, as it makes your picture complete.' — Christoph Heider, President of the European Chamber of Commerce in Korea
'Korea has been considered one of the most challenging markets for foreign companies and individuals to achieve a good outcome. This book offers a very useful guidance for them to better understand not only the contexts but also the strategies and the practices that will bring success in conducting business in Korea.' — Yongsun Paik, Director of the Center for Asian Business, Professor of International Business & Management, Loyola Marymount University, USA
1. Introduction: Korea – Land of Great Opportunities (Fabian Jintae Froese)
Part I: Business Environment
2. Economic Environment (You-il Lee and Richard Lee)
3. Political Environment: Between Systemic Informality and Attempted Formality (Jitendra Uttam)
4. Cultural Environment: Cultural Context, Informal Networks and Yongo (Sven Horak)
Part II: Market Access
5. Market Entry: Inbound Foreign Direct Investment (FDI) into Korea (In Heock (Ian) Lee)
6. Exporting to Korea (Justin Paul and Hyunji Lee)
7. Cross-border Mergers and Acquisitions in South Korea (Yi Yang and Yong Suhk Park)
8. Learning from Korea (Martin Hemmert)
Part III: Marketing and Managing in Korea
9. Marketing in Korea (Fabian Jintae Froese and Sarah Reckelkamm)
10. Human Resource Management in Korea (Jinxi Michelle Li and Fabian Jintae Froese)
11. Expatriates in Korea: Live to Work or Work to Live? (Samuel Davies and Fabian Jintae Froese)
12. Establishing a Start-up Business in Korea as a Foreign Entrepreneur (Stephan Gerschewski)