Doing Business in South Asia : A Case Study Collection book cover
1st Edition

Doing Business in South Asia
A Case Study Collection

Edited By

G.V. Muralidhara

  • Available for pre-order on April 14, 2023. Item will ship after May 5, 2023
ISBN 9781032198460
May 5, 2023 Forthcoming by Routledge
152 Pages 25 B/W Illustrations

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Book Description

This concise textbook comprises selected case studies on the strategic challenges and opportunities faced by real-world organisations operating in South Asia. The collection includes fifteen short case studies from across the region, allowing easy comprehension and class discussion, and covers strategic management, localisation strategies, strategic challenges, emerging global brands, digital transformation, sustainability, inclusive business, and economic development. Each case has corresponding reflective questions, references, further reading and activities, making this a perfect comprehensive guide to help students understand and apply concepts to real-world situations. In addition, there is a comprehensive chapter with guidance to students for case preparation and analysis. Providing a solid understanding of the South Asian business environment, this is ideal recommended reading for advanced undergraduate and postgraduate students studying South Asian and International Business, Strategic Management, Emerging Markets and Global Entrepreneurship. Online, instructors will find complementary teaching notes to support learning.

Table of Contents


  1. Introductory chapter: Case Preparation and Analysis for Students
  2. Gina Vega, Rob Edwards, Eds.

    CHAPTER II: Strategic Management

  3. Air India – Can Tata Group Bring Back the Glory and Make It Profitable Too?
  4. Muralidhara G V

    CHAPTER III: Localization Strategies of Global Companies

  5. China Mobile in Pakistan - Zong’s Vision, Strategy and Growth
  6. Kumar K B S

  7. What’s in a Name? Strategic Challenges in Targeting and International Branding – Glocalization Lessons from a Beer Brand’s Market Entry in Nepal
  8. Kranti K. Dugar

    CHAPTER IV: Strategic Challenges

  9. HDFC Bank: Can it Overcome Technology Issues and Get Back on Growth Track?
  10. Sanjay Fuloria

  11. India Post Payments Bank: Postal Services to Banking -Will the Journey be Smooth?
  12. Bala Subramanian R, Manjula N, Muralidhara G V

  13. Prana Healthcare
  14. Ujjal Mukherjee, Harold Andrew Patrick, Sharieff M H, Mohammad Salman


    CHAPTER V: Emerging Global Brands

  15. Readymade Garment Industry in Bangladesh: Can it retain the lead in the global market?
  16. Kohinoor Biswas, Sayeed Alam M, Muralidhara G V

    CHAPTER VI: Digital Transformation

  17. Jupiter – A Neobank Revolution in the Indian banking system
  18. Bhagyashree Narayan, Bharati D B

  19. Unified Payments Interface: Revolutionizing Digital Payments in India
  20. Sanjay Fuloria

    CHAPTER VII: Sustainability

  21. ITC’s e-Choupal 4.0:  Harnessing Digital Technologies to Empower Indian Farmers
  22. Venu Gopal Rao K S

    CHAPTER VIII: Inclusive Businesses

  23. Unilever Pakistan – Creating a Gender Balanced Business
  24.  Rupali Chaudhuri

    CHAPTER IX: Businesses Promoting Gender Equality in Society

  25. Shuttle: Fearless Drive
  26. Sadrul Huda S S M, Md. Ishtiake Uddin, Afsana Akhtar, Segufta Dilshad

    CHAPTER X: Economic Development

  27. Farm Sector Reforms in India: A Tough Road Ahead for the Government
  28. Muralidhara G V

  29. Sri Lanka in Crisis – A Difficult Road Ahead?
  30. Muralidhara G V

  31. Bangladesh: The Leading Star in South Asia – Can it Sustain the Momentum?

Muralidhara G V

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Muralidhara is currently the Director at ICFAI Business School Bengaluru, India. Prior to this he was the Dean at the renowned Case Research Center at ICFAI Business School Hyderabad, India. Muralidhara has authored or co-authored more than 150 case studies in management on a variety of topics.

His case, IKEA in Russia: Ethical Dilemmas, won the Ethics and Social Responsibility category at The Case Centre Awards and Competitions in 2016. He has also been successful at the EFMD case writing competition, winning the Latin American Business Cases category with Chile’s Concha y Toro: Successfully Selling ‘New World’ Wine Globally in 2014, and the Emerging Chinese Global Competitors category with Lenovo: Challenger to Leader in 2013. Further awards include the Nominated award at the 2016 Global Contest for the ‘Best China Focused Cases’ for his case Can Huawei Overcome Roadblocks in its Quest for Global Markets? and the first prize in the 2020 oikos Case Writing Competition for the case Hello Tractor – Leveraging Technology to Provide Food Security & Sustainable Agriculture in Africa.

He is currently the Associate Editor for India-focused cases at the International Journal of Instructional Cases.

He has conducted many training programs on case method and case writing at various institutions.