Doing Business in the Middle East : A Research-Based Practitioners’ Guide book cover
1st Edition

Doing Business in the Middle East
A Research-Based Practitioners’ Guide

  • Available for pre-order on March 27, 2023. Item will ship after April 17, 2023
ISBN 9780367437855
April 17, 2023 Forthcoming by Routledge
296 Pages 9 B/W Illustrations

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Book Description

The Middle East has for a long time been at the centre of global trade as well as political interest. Demographic and social change shifts in global economic power, rapid urbanisation, climate change and resource scarcity, and significant technological development make this region both complex and hugely important.

Doing Business in the Middle East highlights both the opportunities and constraints confronting foreign investors in the region and proposes strategies on how best to overcome them. The book explores the existing and emerging political and legal frameworks, socio-cultural patterns, national infrastructures, regulatory environment, conflict resolution and how to negotiate in the Middle East. It also provides useful insight into how to approach advertising and marketing, promotion and distribution, and also at the strategies for investing in the region and appropriate modes of entry. With a number of features such as case studies, examples of effective and ineffective practices, clear take-aways, and a note on a future agenda on each given topic, this book is highly practical.

Based on robust research, this comprehensive guide to doing business in the Middle East is an ideal reference tool for potential foreign investors, those who are already doing business or intend to do so in the region, and for a range of business and policy decisionmakers. The book is also suitable for students and researchers in the fields of international management and business, international and strategic HRM, cross-cultural management and business communication.

Table of Contents


Part 1 – The Middle East Business Context


The Middle East Business Context - Introduction

Pawan Budhwar and Vijay Pereira


Economic Environment in the Middle East - Facts and Initiatives

Dimitrios Reppas and Yama Temouri


The Political Environment in the Middle East: A Comparative Analysis of the UAE, Egypt, and Iraq

Abdul-Nasser El-Kassar, Sophie Lythreatis and Tamirace Fakhoury


Changing Legal Framework of the GCC Countries

T.P Ghosh


Wasta in the Middle East: A Corruption or an Opportunity Mohammad Ta’amnha, Susan Sayce and Olga Tregaskis

Part 2 – Conducting Business in the Middle East


Entry Modes to Middle East-GCC Markets: The Case of the UAE

Vijay Pereira , Bhaskar Dasgupta, Daicy Vaz and Glenn Muschert


Employment Relations in Middle East and North Africa

Mike Leat and Ghada El-Kot


Banking and Financial Institutions in the Gulf Cooperation Council Region

Vikash Ramiah, Vijay Pereira, Bhaskar Dasgupta, Alex Frino and Huy Pham


Accounting and Taxation Systems in the Middle East

Peter Rampling and Albert Wijeweera


Managing Human Resources in the Middle East

Pawan Budhwar, Vijay Pereira and Aboramadan Mohammed


Conflict Management and Negotiation in the Middle Eastern Workplace

Gita Bajaj and Ahmad Said Al-Shuabi


Performance Management in the Middle East

Shahina Javad


Expatriate Management in the Middle East

Prerna Kumari

Part 3 – Emerging Themes


Gender Issues at the Workforce in the Middle East

Maryam Aldossari and Sara Chaudhry


Innovation: The Unconventional Gateway to the Middle East

Yassir Nasief and Abdulrahman Basahal


Government e-Services and Reputation: Case of UAE

Fatima Al Ali, Melodena Stephens and Vijay Pereira



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Pawan S. Budhwar is Professor International HRM at Aston Business School, Birmingham, UK.

Vijay Pereira is Associate Professor in the Department of Humanities and Social Sciences at Khalifa University, Abu Dhabi, United Arab Emirates.