1st Edition

Doing Business in the Middle East A Research-Based Practitioners’ Guide

Edited By Pawan Budhwar, Vijay Pereira Copyright 2023
    274 Pages 9 B/W Illustrations
    by Routledge

    274 Pages 9 B/W Illustrations
    by Routledge

    The Middle East has for a long time been at the centre of global trade as well as political interest. Demographic and social change shifts in global economic power, rapid urbanisation, climate change and resource scarcity, and significant technological development make this region both complex and hugely important.

    Doing Business in the Middle East highlights both the opportunities and constraints confronting foreign investors in the region and proposes strategies on how best to overcome them. The book explores the existing and emerging political and legal frameworks, sociocultural patterns, national infrastructures, regulatory environment, conflict resolution and how to negotiate in the Middle East. It also provides useful insights into how to approach advertising and marketing, promotion and distribution, and also at the strategies for investing in the region and appropriate modes of entry. With a number of features such as case studies, examples of effective and ineffective practices, clear takeaways, and a note on a future agenda on each given topic, this book is highly practical.

    Based on robust research, this comprehensive guide to doing business in the Middle East is an ideal reference tool for potential foreign investors, those who are already doing business or intend to do so in the region, and for a range of business and policy decision-makers. The book is also suitable for students and researchers in the fields of international management and business, international and strategic HRM, cross-cultural management, and business communication.

    List of Figures

    List of Tables



    PART I

    The Middle East Business Context

    1 The Middle East Context: An Introduction

    Pawan Budhwar and Vijay Pereira

    2 Economic Environment in the Middle East: Facts and Initiatives

    Dimitrios Reppas and Yama Temouri

    3 The Political Environment in the Middle East: A Comparative Analysis of the UAE, Egypt, and Iraq

    Abdul-Nasser El-Kassar, Sophie Lythreatis and Tamirace Fakhoury

    4 Changing Legal Framework of the GCC Countries

    T.P. Ghosh

    5 Wasta in the Middle East: A Corruption or an Opportunity

    Mohammad Taamnha, Susan Sayce and Olga Tregaskis


    Conducting Business in the Middle East

    6 Entry Modes to Middle East-GCC Markets: The Case of the UAE

    Vijay Pereira, Bhaskar Dasgupta, Daicy Vaz and Glenn Muschert

    7 Employment Relations in the Middle East and North Africa (MENA)

    Mike Leat and Ghada El-Kot

    8 Banking and Financial Institutions in the Gulf Cooperation Council Region

    Vikash Ramiah, Vijay Pereira, Bhaskar Dasgupta, Alex Frino and Huy Pham

    9 Accounting and Taxation Systems in the Middle East

    Peter Rampling and Albert Wijeweera

    10 Managing Human Resources in the Middle East

    Pawan Budhwar, Vijay Pereira and Mohammed Aboramadan

    11 Conflict Management and Negotiation in the Middle Eastern Workplace

    Gita Bajaj and Ahmad Said Al-Shuabi

    12 Performance Management in the Middle East

    Shahina Javad

    13 Expatriate Management in the Middle East

    Prerna Kumari


    Emerging Themes

    14 Gender Issues at the Workforce in the Middle East

    Maryam Aldossari and Sara Chaudhry

    15 Innovation: The Unconventional Gateway to the Middle East

    Yassir Nasief and Abdulrahman Basahal

    16 Government e-Services and Reputation: Case of UAE

    Fatima Al Ali, Melodena Stephens and Vijay Pereira



    Pawan Budhwar is the 50th Anniversary Professor of International HRM, Head of Aston Business School, and an Associate Pro-Vice Chancellor International (India) at Aston University, UK.

    Vijay Pereira is Full Professor of International and Strategic Human Capital Management and Department Chair of People and Organizations department at NEOMA Business School, France.