1st Edition

Drawing Life Back Into Animation A Personal Journey through the Toon Renaissance of the 1990s

By Tom Sito Copyright 2026
192 Pages 50 Color & 20 B/W Illustrations
by CRC Press

192 Pages 50 Color & 20 B/W Illustrations
by CRC Press

192 Pages 50 Color & 20 B/W Illustrations
by CRC Press

By the 1980s animated cartoons were seen as an art form in decline. An archaic vestige of the old Hollywood studio system. Yet by the 1990s animation was booming. Blockbuster movies and TV shows, interactive games and special effects extravaganzas all generating billions of dollars. What happened? Did everyone simply wake up one day and decide they liked cartoons again? This is a story of... Read more

About the Author
Introduction
1. This Business Is Dead
2. The Rise and Fall of Saturday Morning: 1959–2002
3. What Would Walt Do?
4. 13 Soho Square
5. Japan
6. Education: The Struggle to Pass the Torch
7. Moguls, Mavericks and Movie Brats
8. The New Team: To Teach an Old Mouse New Tricks
9. Roger Rabbit
10. The Little Mermaid
11. Cowabunga!: The Simpsons
12. Toontown Boomtown: Television 1989–1997
13. Toontown Boomtown: Animated Movies 1989–1997
14. The Digital Revolution
15. The Fall and Rise of Stop Motion: 1993–2022
16. The Retreat of Hand-Drawn Animation
17. Epilogue
Acknowledgments
Bibliography
List of Illustrations
Index

Biography

Tom Sito is an animator, film historian and professor of animation at the University of Southern California. In 1998, Animation Magazine called him "A Key Figure in the Disney Animation Renaissance." His movie credits include Beauty and the Beast (1991), Who Framed Roger Rabbit (1988), The Little Mermaid (1989), Aladdin (1992), The Lion King (1994), The Prince of Egypt (1998) and Osmosis Jones and Shrek (2001). In addition, his TV series include The Superfriends (1978), He-Man and the Masters of the Universe (1983) and She-Ra: Princess of Power (1985). He is a winner of the June Foray Award (2011) from ASIFA/Hollywood and an Inkpot Award from Comic-Con International (2024). He has lectured on animation around the world and is President Emeritus of The Animation Guild Local #839 Hollywood. He is a member of the Board of Governors of the Motion Picture Academy of Arts & Sciences.

He is the author of several books, including Drawing the Line: The Untold Story of the Animation Unions from Bosko to Bart Simpson (University Press of Kentucky, 2006), Timing For Animation, Third Edition (Focal Press, 2009), Moving Innovation: A History of Computer Animation (MIT Press, 2013) and Eat, Drink, Animate: An Animators Cookbook (CRC Press, 2019).

"If you weren’t around in the 90’s, and I can’t imagine that but I guess that some people weren’t, Tom Sito’s latest book Drawing Life Back Into Animation, A personal journey through the Toon Renaissance of the 1990’s is a must read part of animation history. Written by a man who was there and lived to tell the tale, the book is full of memories and a lot of facts and information about a pivotal time in the animation. It is also a fun read!" - Nancy Denny-Phelps, international animation journalist and author