1st Edition

Drive Tourism Trends and Emerging Markets

Edited By Bruce Prideaux, Dean Carson Copyright 2011
    400 Pages 29 B/W Illustrations
    by Routledge

    400 Pages 29 B/W Illustrations
    by Routledge

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    Since the post World War Two boom in private automobile ownership, Drive Tourism has transformed the tourism landscape by facilitating dispersal and the growth of attractions and tourism related infrastructure beyond the zones that had previously emerged around seaports and railway terminals. The automobile has made regional dispersal possible and created opportunities for many small rural communities to supplement rural economies with a tourism economy. Drive Tourism is a popular form of tourism activity that has significantly contributed to the development of Tourism in many nations, but has received relatively little attention in the literature.

    This book is the first attempt to provide a global comprehensive review and scholarly investigation into this popular and growing form of tourism. It draws on a vast range of geographical locations to critically explore the impacts of drive tourism in developed and underdeveloped regions. It evaluates tourism authorities’ response to the Drive Tourism Experience, and offers operational insights into the management of the drive experience as well as providing original empirical research and insights into the field that will contribute to future investigation. In doing so it explores the many forms of drive tourism from caravanning to fly drive touring.

    1. Introduction  Part 1: Aspects of Drive Tourism  2. Driving Safety: Major Issue for Tourists  3. 4WD Touring in Australia  4. Los Hermanos Visiting Brazil: differences Between Drive and Coach Tourists  5. 4WD Touring Clubs, Motivations and Destinations Part 2: Drive Segments  6. SUVs in the US  7. Why We Travel This Way: An Exploration into the Motivations of Recreational Vehicle Users  8. Caravanning in Australia  9. Images of the Drive  10. Touring Routes in Australia  11. The Savannah Guides: Establishment and Success  12. Rainforest Way  Part 3: Destinations  13. Golden Week: Driving for Pleasure in Japan  14. Local Drive Tourism  15. Drive Tourism in South Africa  16. Realising the Value of Self-Drive Day Trips to Lower Austria  17. 4-Wheel Drive Tourism in the People's republic of China  Part 4: Product  18. The Influence of International Tourists Travel Patterns on Rental Car Fleet Management in New Zealand  19. Marketing: Capturing the Drive Tourism Market  20. Motorcycle Touring  21. Technologies for Self-Drive Tourism  Part 5: Management  22. Developing Maps for the Drive Tourism Sector  23. Planning, Building and Maintaining the Infrastructure of Drive Tourism  24. Product and Marketing Innovation in Australia's Flinders Range  25. Exploring the Spatial Patterns of Car Based Tourism Travel in Loch Lomand and Trossachs National Park  26. Managing the Environmental Implications of Drive Tourism  27. Conclusion


    Bruce Prideaux is a Professor of Marketing and Tourism Management at James Cook University, Australia. In an academic career spanning 16 years, he has been an active researcher, publishing over 170 journal articles, book chapters and conference papers. He has co-authored five books, including Cultural and Heritage Tourism in the Asia Pacific (Routledge, 2007).

    Dean Carson is an Associate Professor at Charles Darwin University, Australia. He has fifteen years’ experience as an academic researcher in Tourism and Population Studies. He has published over thirty peer-reviewed academic papers and co-edited two books.