1st Edition
Driving Airline Business Strategies through Emerging Technology
By Nawal K. Taneja
Copyright 2002
216 Pages
by
Routledge
216 Pages
by
Routledge
Also available as eBook on:
In the rapidly evolving airline industry, new technologies play an increasingly critical role in the delivery of real and perceived value in reducing costs, enhancing revenue, and improving customer service and customer safety/security. This book focuses at a senior executive level, examining the key forces affecting the airline business and their potential in terms of short and long-term... Read more
Contents: Challenges Driven by the Changing Airline Customer and Industry Dynamics: The changing airline customer; Industry dynamics. Opportunities Driven by Emerging Technology: Operational planning; Products development; Airline profitability measurements. Market Segmentation and Customer Relationship Management: Market segmentation; Customer relationship management. E-Business and its Application to Airlines: Overview of E-Business; Key drivers of E-Business. Opportunities Driven by Emerging Aircraft Technology: Long-haul international markets; Regional markets; Personal transportation. Forces Transforming the Air Cargo Market: Changing needs of shippers; Evolving industry structure; Bridling technology to redefine the air cargo market. Business Structures and Processes to Capitalize on Emerging Technology: Vision and role of technology; Business philosophies, structures, and systems. A Call for Action: Index.
Biography
Taneja, Nawal K.
’Nawal Taneja has produced a thought-provoking text that lays out the key developments in bridging the gap between fast-moving technology and business strategies. Highly relevant and essential reading for decision-makers in the airline industry.’ Professor Paul Clark, General Manager Marketing Development and Training, Airbus, France. ’This book provides state-of-the-art thinking on issues faced by airlines that are touched by technology. Nawal Taneja has distilled thoughts from leaders of airlines, aerospace manufacturers, technology firms, consultancies etc. to provide a high-level list of issues no airline CEO can ignore today to be prepared for tomorrow's competitive landscape.’ Michael Beckmann, Roland Berger Strategy Consultants ’...compelling reading...a useful reference book or guide for someone engaged in this field.’ The Aerospace Professional, October 2002 '...an excellent overview of the changing face of the airline consumer...inspiring for its common-sense approach' M2 Best Books ’...helps the reader answer the question, should business strategy drive technology strategy or should technology drive business strategy?.' Aviation Week & Space Technology
