248 pages | 7 B/W Illus.
This book examines the history of popular drug cultures and mediated drug education, and the ways in which new media—including social networking and video file-sharing sites—transform the symbolic framework in which drugs and drug culture are represented.
1. Introduction: Cultures of Intoxication 2. Representing Drugs and Intoxication in Popular Media 3. The Mediated Regulation of Intoxication in the Age of ‘Old’ Media: The US Experience from ‘Reefer Madness’ to “Just Say No” 4. Drugs Regulation and Mediated Drugs Education in Britain 5. New Media, Popular Culture and Cultures of Intoxication 6. Virtual Intoxication: YouTube and Popular Drugs Culture 7. Conclusion: Virtual Intoxication, Drug Styles and the Way We Consume