1st Edition

Dynamic Competitive Strategy Turning Strategy Upside Down

By Tony Grundy Copyright 2018
286 Pages
by Routledge

286 Pages
by Routledge

Dynamic Competitive Strategy by best –selling author Dr Tony Grundy casts a radically new light on Competitive Strategy by showing you the dynamic dimension of existing strategy tools and new ones created to deal with rapid innovation and turbulent change. He shows us refreshing and challenging ways of developing strategy, including: Agile approaches to Strategy and Planning The... Read more

Chapter 1 – Introduction: What is this Book About? Chapter 2 – From Strategic Planning to Agile Strategic Thinking, Chapter 3 – From Average to Cunning to Stunning, Chapter 4 – The "Cunning" Checklists, Chapter 5 – From Static to Dynamic Competitive Strategy, Chapter 6 – The Art of Alien Thinking, Chapter 7 – From Projections to Scenario Story-Telling, Chapter 8 – Emotional Value: the Key to Competitive Advantage, Chapter 9 – Case Study –Dyson Appliances, Chapter 10 – Cunning Influencing Strategies, Chapter 11 - Dynamic Strategic Planning and Influencing, Chapter 12 – Lessons and Conclusions: Having a Cunning Plan Everyday- Strategic Thinking in Everyday Life

Biography

Dr Tony Grundy is Director of Strategy and Corporate Development and has lectured at leading Business Schools such as Cranfield, Cambridge, CASS, Durham, Henley and Warwick. The author of 21 books, he works globally across all industries to design and facilitate strategy process, and train or coach senior executives in Dynamic Strategic Thinking.