1st Edition

Dynamic Competitive Strategy Turning Strategy Upside Down

By Tony Grundy Copyright 2018

    Dynamic Competitive Strategy by best –selling author Dr Tony Grundy casts a radically new light on Competitive Strategy by showing you the dynamic dimension of existing strategy tools and new ones created to deal with rapid innovation and turbulent change.

    He shows us refreshing and challenging ways of developing strategy, including:

    • Agile approaches to Strategy and Planning
    • The art of the Cunning Plan –with 101 ways of being innovative
    • The alien approach: how might an alien see your industry and business?
    • A whole new set of dynamic strategy tools
    • Scenario storytelling and the art of mental time travel
    • How emotional value can leverage competitive advantag

    • Dynamic stakeholder analysis and influencing

    He also includes case studies of Arsenal, Brexit, Dyson, Metrobank, Tesco, the

    infamous honey badger and others from everyday life.

    This book provides an overall theory and a wealth of practical guidance

    based on 30 years of Strategy Consulting and Management Research and

    Teaching that will transform your thinking about strategy. Tony truly "turns

    strategy upside down," as he does on the cover.




    Chapter 1 – Introduction: What is this Book About? Chapter 2 – From Strategic Planning to Agile Strategic Thinking, Chapter 3 – From Average to Cunning to Stunning, Chapter 4 – The "Cunning" Checklists, Chapter 5 – From Static to Dynamic Competitive Strategy, Chapter 6 – The Art of Alien Thinking, Chapter 7 – From Projections to Scenario Story-Telling, Chapter 8 – Emotional Value: the Key to Competitive Advantage, Chapter 9 – Case Study –Dyson Appliances, Chapter 10 – Cunning Influencing Strategies, Chapter 11 - Dynamic Strategic Planning and Influencing, Chapter 12 – Lessons and Conclusions: Having a Cunning Plan Everyday- Strategic Thinking in Everyday Life


    Dr Tony Grundy is Director of Strategy and Corporate Development and has lectured at leading Business Schools such as Cranfield, Cambridge, CASS, Durham, Henley and Warwick. The author of 21 books, he works globally across all industries to design and facilitate strategy process, and train or coach senior executives in Dynamic Strategic Thinking.