E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience, 1st Edition (Paperback) book cover

E-Commerce Usability

Tools and Techniques to Perfect the On-Line Experience, 1st Edition

By David Travis

CRC Press

200 pages

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Description

Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability.

This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola.

This guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.

Table of Contents

Preface. Introduction. Analyze the Opportunity. Build the Context of Use. Create the User Experience. Track Real-World Usage and Continuously Improve the Site.

About the Author

Dr David Travis is an international usability consultant, writer and trainer. He specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. David has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, the BBC, Thomas Cook, Philips, the Financial Times and Motorola.

Subject Categories

BISAC Subject Codes/Headings:
COM032000
COMPUTERS / Information Technology
TEC017000
TECHNOLOGY & ENGINEERING / Industrial Health & Safety