East Asian Media Culture in the Age of Digital Platforms Narratives, Industries, and Audiences

1. Introduction: East Asian Media and Cultural Sphere

Part I. Digital Platforms and Global Experiences in The Korean Wave

2. Platformization of Distribution Networks in the Post-COVID-19 Era

3. Imaginaries of the Global: Netflix and Disney+ in Korea

4. Intertextuality and Coherence: Changes and Continuities in Korean Thrillers Dramas in the Age of Digital Platforms

5. Changes and Continuities in the Korean Coming-of-Age Drama Genre in the Era of Netflix: A Case Study of Hierarchy and The Heirs

6. Global OTT Platforms and the Transformation of K-Drama Production: A Critical Political Economy Perspective

Part II. Sinospaces of Digital Platforms

7. Narratives as Platforms

8. Hong Kong's Re-appearance in Online Photo-Sharing Platforms after the Bubble Burst

9. The Order of Restriction on Hallyu in China in the Age of Digital Platforms

10. Producing Popularity: Data Fandom, Platform Economy, and Chinese Neoliberal Governance

Part III. Japanese Streaming and Gaming Experiences in the Global Context

11. Japan’s TVer and the Construction of Blended Digital Temporalities

12. Diffusions and Walls: Comparing Branding Approaches in Gaming between Multimedia Streaming Services

13. Policing Women’s Sexualities: Adult Games and Nintendo’s e-Shop

14. Conclusion and Afterthoughts: Toward Trans-Asian Digital Platform Studies

Index

Biography

Dal Yong Jin is Distinguished Professor at Simon Fraser University, Canada. Jin’s major research and teaching interests are digital platforms and digital games, globalization and media, transnational cultural studies, and the political economy of media and culture. 

Kyong Yoon is Professor of Cultural Studies at the University of British Columbia Okanagan, Canada, where he is also the Principal’s Research Chair in Trans-Pacific Digital Platform Studies. His research focuses on digital media audiences, migration, and transnational pop culture.

"This book is a timely, comprehensive exploration of how digital platforms are reshaping the cultural industries of East Asia, a dynamic producer of global cultural content. (…) The book’s greatest strength lies in its call for “trans-Asian” platform studies, which prioritizes local contexts, inter-Asian connections and heterogeneous platform ecologies. By foregrounding East Asia, it not only broadens the scope of global media studies but also offers an alternative and counter-hegemonic framework to the West-centered one for understanding cultural power, digital mediation and shifting transnational flows in this digital era."

-- Nayan Chanda, Global Asia ('Broader Horizon for Platform Studies')

“East Asian Media Culture in the Age of Digital Platforms: Narratives, Industries, and Audiences makes a significant contribution to scholarship in media and cultural studies. This volume presents a timely and detailed analysis of the changing media landscape in East Asia by aggregating the studies of the effects of platformization on narratives, industries, and audiences. It will be of particular value to scholars and students of media studies, cultural studies, digital media, Korean studies, Chinese studies, Japanese studies, East Asian studies, sociology, anthropology, and globalization studies.”

-- Shiyuan Shi and Biyu Wu, Continuum: Journal of Media & Cultural Studies

“The book’s key strength is its ability to hold together three analytic levels, narratives, industries, and audiences, while keeping local specificity in view. It also makes platform power legible, from global OTT restructuring of production relations to state – and corporate-attempts to discipline cultural circulation through policy, infrastructure, and metrics. Pedagogically, the chapter lineup works well as modular weekly readings for courses on East Asian media, digital platforms, or popular culture, since each chapter is largely self-contained.”

-- Rikas Saputra, Jufrizal Jufrizal, and Kadek Suhardita, Asian Journal of Communication