Introduction 1. Introduction to Eco-Marketing 2. Marketing Strategies in European Union Cities 3. Analysis of Marketing Activities from an Ecological Perspective 4. Improving Ecological Indicators in Large Cities 5. Conclusion
Biography
Magdalena Tomala is Associate Professor in the Department of Management and Computer Modelling, Kielce University of Technology, Poland. She conducts research on governance in public policies and international relations. The main areas of research are issues of economy, sustainable development, ecology, and international cooperation. She is the author of the monographs Greenland, in the System of International Relations in the Light of Immanuel Wallerstein’s Systems-Worlds Theory (2016); Sustainable Development of the Baltic Sea Region (2020); co-authored monograph, The Northern Dimension of the European Union. Political and Legal Study (2009); Politics and Development in the North American Arctic (2021); Public Policy and the Impact of COVID- 19 in Europe (2022); and Air Protection in the European Union Member States (2024).
