Ecomedia: Key Issues is a comprehensive textbook introducing the burgeoning field of ecomedia studies to provide an overview of the interface between environmental issues and the media globally. Linking the world of media production, distribution, and consumption to environmental understandings, the book addresses ecological meanings encoded in media texts, the environmental impacts of media production, and the relationships between media and cultural perceptions of the environment.
Each chapter introduces a distinct type of media, addressing it in a theoretical overview before engaging with specific case studies. In this way, the book provides an accessible introduction to each form of media as well as a sophisticated analysis of relevant cases. The book includes contributions from a combination of new voices and well-established media scholars from across the globe who examine the basic concepts and key issues of ecomedia studies. The concepts of "frames," "flow", and "convergence" structure a dynamic collection divided into three parts. The first part addresses traditional visual texts, such as comics, photography, and film. The second part of the book addresses traditional broadcast media, such as radio, and television, and the third part looks at new media, such as advertising, video games, the internet, and digital renderings of scientific data.
In its breadth and scope, Ecomedia: Key Issues presents a unique survey of rich scholarship at the confluence of Media Studies and Environmental Studies. The book is written in an engaging and accessible style, with each chapter including case studies, discussion questions and suggestions for further reading.
Table of Contents
Foreword Toby Miller Introduction: Ecologies of Media Stephen Rust, Salma Monani and Sean Cubitt Part 1: Frames 1. Overview: Framing Visual Texts for Ecomedia Studies Carter Soles and Kui-Wai Chu 2. Beyond Nature Photography: The Possibilities and Responsibilities of Seeing H. Lewis Ulman 3. Eco-nostalgia in Popular Turkish Cinema Ekin Gündüz Özdemirci and Salma Monani 4. The Aesthetics of Environmental Equity in American Newspaper Strips Veronica Vold Part 2: Flow 5. Overview: Flow--An Ecocritical Perspective on Broadcast Media Stephen Rust 6. "I Took Off My Pants And Felt Free": The Subject of Environmentalism in Countercultural Radio Sean Cubitt 7. Hostile or Hospitable: New Zealand Television Maps Degrees of Belonging Sarina Pearson 8. Earth Observation and Signal Territories: U.S. Broadcast Infrastructure, Historical Network Maps, Google Earth, and Fieldwork Lisa Parks Part 3: Convergence 9. Overview: Bert Versus the Black Phoenix: An Introduction to Convergence and Ecomedia Anthony Lioi 10. Selling With Gaia: Advertising and the Natural World Joseph Clark 11. Where the Wild Games Are: Ecologies in Latin American Video Games Lauren Woolbright and Thaiane Oliveira 12. New Media, Environmental NGOs and Online-Based Collective Actions in China Aimei Yang 13. Earth Imaging: Photograph, Pixel, Program Chris Russill
Stephen Rust is Adjunct Professor at the Department of English at University of Oregon and the School of Writing, Literature, and film at Oregon State University, US.
Salma Monani is Associate Professor at the Department of Environmental Studies at Gettysburg College, USA.
Sean Cubitt is Professor of Film and Television at Goldsmiths, University of London, UK; Professorial Fellow of the University of Melbourne, Australia; and Honorary Professor of the University of Dundee, Scotland.
"This is a timely, well-conceived, and impactful addition to the growing field of ecologically based cultural studies. Ecomedia: Key Issues powerfully demonstrates how media and the environment are intrinsically linked. Media texts reflect back to us and shape our perceptions of and engagement with the environment. But equally, if not more importantly, this volume illustrates how media systems are materially imbedded in ecological systems: dependent on natural resources for their existence and complicit in the contemporary ecological crisis we face. Collectively, the essays in this collection aptly untangle these complex ecological webs of connectivity, revealing the impact of a diverse set of media texts and practices on planetary health. Adopting a global and interdisciplinary approach, the editors leave no media unturned. Each chapter focuses on a single media, ranging from film, television, radio, advertising and photography, to comic strips, video games, the internet and data vitalization. Divided in three sections offering engaging analyses of particular media, each chapter is well supported by case studies, up-to-date scholarship, and discussion questions. Ecomedia is a must for anyone seeking to deepen their understanding of and reflection about contemporary media culture and practices, and an essential contribution to unpacking the environmental consequences of the digital revolution." –Paula Willoquet-Maricondi, Champlain College, USA
"So much media and communications scholarship is needed to address the importance of facing up the ‘global challenge’ of our age – namely Climate Change and environmental issues generally. This exciting new volume certainly fills a gap, in focusing across aspects of music, games, comics, radio, television as well as film and much else besides.
The overall scope is impressive, covering so many interrelated media formats and is effectively structured using the prism of frames, as well as the concept of flow, which is effectively used to analyse broadcast media. While the notion of convergence captures the interconnecting nature of media formats. It is very useful also to have tightly framed environmental questions accompanying each chapter.
I highly recommend this book for its broad range of contributions and insights across this multi-disciplinary research agenda, focused on a broad range of environmental concerns that will interest scholars and students at all levels." –Pat Brereton, Dublin City University, Ireland