Academic and Everyday
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Why is there such a proliferation of economic discourses in literary theory, cultural studies, anti-sweatshop debates, popular music, and other areas outside the official discipline of economics? How is the economy represented in different ways by economists and non-economists?
In this volume, scholars from a wide variety of disciplines and countries, from inside and outside the academy, explore the implications of the fact that the economy is being represented in so many different ways. They analyze what it means for scholars and activists in trying to make sense of existing representations-theories, pictures, and stories--of the economy. They also show how new representations can be produced and utilized to change how we look at and participate in current economic debates.
By encouraging the mutual recognition of existing approaches and exploring the various ways economic representations function in diverse venues within and beyond mainstream economics, Ruccio has produced a book that is relevant to subjects as diverse as economic sociology and anthropology, political economy, globalization and cultural studies.
Table of Contents
INTRODUCTION, “What Are Economic Representations and What's at Stake?” GLOBAL ECONOMIES, 1. “Globalization through The Economist’s Lens: Knowledge, Representations, and Power”, 2. “Outsourcing Economics”, REPRESENTATIONAL ECONOMIES, 3. “Economic Representations”, 4. “Culture and Myth in Historical Representations of Appalachia's Economy”, ACADEMIC ECONOMIES, 5. "I'm Always Searchin': The Consumption of the Job Market in English", 6. “Economic Sociology: Reflections, Refractions, and Other Re-Visions”, 7. “Economic Representations in Archaeology: Macroscale and Microscale Approaches to Craft Production”, 8. “Archaeological Representations of the Economy”, DEVELOPMENT ECONOMIES, 9. “Economic Representations in an American Region: What’s at Stake in Appalachia?”, 10. “Pushing Into a Pipeline or Pushing on a String? Duelling Representations in Development and Educational Theories”, 11. “Economic Representation and Subjectification—Some Cases from China”, CULTURAL ECONOMIES, 12. “The Vernacular Economist’s Guide to Media and Culture”, 13. “Singing Money”, 14. “On Smugglers, Pirates, and Aroma Makers”, EVERYDAY ECONOMIES, 15. “Watching the Market’: Visual Representations of Financial Economy in Advertisements”, 16. “Everyday Economics and the Community Farm Alliance in Kentucky: An Interview with Deborah Webb", ALTERNATIVE ECONOMIES, 17. “Globeerizatoin or Beeroregionalism? Beer as an Economic Representation", 18. “Building Community Economies: A Postcapitalist Project of Sustainable Development”
David F. Ruccio is Professor in the Department of Economics and Policy Studies at the University of Notre Dame, Indiana, USA and editor of the journal Rethinking Marxism.
What a great idea! Instead of simply grousing about how the conceptions and preconceptions of mainstream economics prevail, David Ruccio and his collaborators not only show that professional students of economic life see it through many different pairs of glasses, but also that the professionals’ views fall far short of exhausting the richness of available representations concerning production, consumption, distribution, and transfer of assets.
Viviana A. Zelizer, Lloyd Cotsen '50 Professor of Sociology, Princeton University, author of The Purchase of Intimacy.
If it is agreed that standard economic representations do not do justice to the complexities of the new economy, how else could we represent an economy that is more about symbols and the production of meanings than about the production of goods and services? This book begins the exploration with great imagination showing how much is gained from encounters with other disciplines. It sets the agenda for the much needed reevaluation of economics as a science
Arjo Klamer is professor of cultural economics and dean of Academia Vitae, the Netherlands