Economics and Business Environment is targeted at students preparing for a career in a managerial position in business or public service.
With its accessible style and convenient structure, this textbook offers an insight into:
1 current economic developments that are important to (European) businesses and governments;
2 the influence of the business environmenton company profit and turnover. Students are offered an insight into the economic risks faced by all companies.
This fifth edition of Economics and Business Environment has been fully updated; including the measurements taken to reinforce supervision of the banking industry.
1 Economics and the business environment
1.1 Economic activity and economics
1.2 Business environment
1.3 Absolute and relative data
PART 1
The company in the business sector
2 Markets
2.1 Market, product and the business sector
2.2 Demand
2.3 Supply
2.4 Market price
3 Competition
3.1 Intensity of competition and competitiveness
3.2 The structure of the market
3.3 Business conduct and business results (performance)
3.4 The product’s life cycle and industry structure
3.5 Porter’s diamond
PART 2
The macroeconomic environment of companies
4 Producing
4.1 Prosperity
4.2 Added value
4.3 Production factors
4.4 The structure of the European economy
5 Expenditure
5.1 Consumption
5.2 Investments
5.3 Government expenditure
5.4 Foreign expenditure
5.5 The circular flow of income
6 The business cycle and policy
6.1 The business cycle
6.2 Inflation
6.3 The government
6.4 Macroeconomic basis statistics
6.5 Industry and the business cycle
PART 3
The monetary environment of companies
7 Money
7.1 The functions of money
7.2 Money supply
7.3 Demand for money
7.4 Monetary policy
8 Money and capital markets
8.1 Functions and classification of the money and capital markets
8.2 The money market
8.3 The capital market
8.4 The interest rate structure
8.5 Interest rate risk
PART 4
The international environment of companies
9 International economic relations
9.1 International economic trends
9.2 The theory of comparative costs
9.3 Free trade and protectionism
9.4 The balance of payments
9.5 International cooperation
10 The foreign exchange market
10.1 Characteristics of the foreign exchange market
10.2 Spot exchange rate
10.3 Exchange rate systems
10.4 Exchange rate policy in the European Union
10.5 Forward exchange rate
10.6 Exchange rate risk
11 Country selection and country risk
11.1 Country selection
11.2 Country risk
Appendix
Questionnaire for the analysis of a foreign market
Answers to Test questions
Credits
Index
Biography
Wim Hulleman and Ad Marijs are both teachers of Economics at the Windesheim University of Applied Sciences.
