Editing: The Design of Rhetoric, 1st Edition (Paperback) book cover

Editing

The Design of Rhetoric, 1st Edition

By Sam Dragga, Gwendolyn Gong

Routledge

232 pages

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Description

This book is intended to familiarize readers with the theoretical basis and practical applications of the editing process. This involves the examination of the rhetorical canons-invention, arrangement, style, delivery; and the corresponding rhetorical objectives of editing - accuracy, clarity, propriety, and artistry. We envision a diverse audience for this book. For aspiring editors, we offer an introduction to rhetorical principles as a vehicle for developing a repertoire of theoretically sound and effective strategies. For professionals-directors of communications, public relations specialists, experienced writers and editors of professional and technical publications - this book will serve as a reference and guide reinforcing their intuitive understanding and appreciation of the art of editing.

Table of Contents

List of Tables and Illustrations

Preface

Chapter 1 THE CANONS OF RHETORIC

Chapter 2 INVENTION

Rhetorical Theory of Invention

Communicative Aim

Audience Analysis

Information Gathering

Editing for Accuracy

Practice

A Technical Publication

A News Publication

A Promotional Publication

Chapter 3 ARRANGEMENT

Rhetorical Theory of Arrangement

Verbal-Visual Orientation

Principals of Organization

Diagramming the Discourse

Coherence and Cohesion

Editing for Clarity

Practice

A Technical Publication

A News Publication

A Promotional Publication

Chapter 4 STYLE

Rhetorical Theory of Style

Verbal Style

Visual Style

Editing for Propriety

Practice

A Technical Publication

A News Publication

A Promotional Publication

Chapter 5 Delivery

Rhetorical Theory of Delivery

Visual Variables

Typography

Illustrations

Page Design

Production

Editing for Artistry

Practice

A Technical Publication

A News Publication

A Promotional Publication

EPILOGUE: INTEGRATING THE CANNONS

Bibliography

Index

Contributors

About the Series

Baywood's Technical Communications

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
PSY036000
PSYCHOLOGY / Mental Health