1st Edition

Editing
The Design of Rhetoric





ISBN 9780895030597
Published June 15, 1989 by Routledge
232 Pages

USD $115.00

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Book Description

This book is intended to familiarize readers with the theoretical basis and practical applications of the editing process. This involves the examination of the rhetorical canons-invention, arrangement, style, delivery; and the corresponding rhetorical objectives of editing - accuracy, clarity, propriety, and artistry. We envision a diverse audience for this book. For aspiring editors, we offer an introduction to rhetorical principles as a vehicle for developing a repertoire of theoretically sound and effective strategies. For professionals-directors of communications, public relations specialists, experienced writers and editors of professional and technical publications - this book will serve as a reference and guide reinforcing their intuitive understanding and appreciation of the art of editing.

Table of Contents

List of Tables and Illustrations
Preface

Chapter 1 THE CANONS OF RHETORIC


Chapter 2 INVENTION

Rhetorical Theory of Invention
Communicative Aim
Audience Analysis
Information Gathering
Editing for Accuracy

Practice
A Technical Publication
A News Publication
A Promotional Publication



Chapter 3 ARRANGEMENT
Rhetorical Theory of Arrangement
Verbal-Visual Orientation
Principals of Organization
Diagramming the Discourse
Coherence and Cohesion
Editing for Clarity

Practice
A Technical Publication
A News Publication
A Promotional Publication



Chapter 4 STYLE

Rhetorical Theory of Style
Verbal Style
Visual Style
Editing for Propriety

Practice
A Technical Publication
A News Publication
A Promotional Publication



Chapter 5 Delivery


Rhetorical Theory of Delivery
Visual Variables
Typography
Illustrations
Page Design
Production
Editing for Artistry

Practice
A Technical Publication
A News Publication
A Promotional Publication

EPILOGUE: INTEGRATING THE CANNONS
Bibliography
Index
Contributors


 

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