1st Edition

Editing The Design of Rhetoric

232 Pages

by Routledge

232 Pages

by Routledge

232 Pages

by Routledge

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Description

This book is intended to familiarize readers with the theoretical basis and practical applications of the editing process. This involves the examination of the rhetorical canons-invention, arrangement, style, delivery; and the corresponding rhetorical objectives of editing - accuracy, clarity, propriety, and artistry. We envision a diverse audience for this book. For aspiring editors, we offer an... Read more

List of Tables and Illustrations
Preface

Chapter 1 THE CANONS OF RHETORIC

Chapter 2 INVENTION

Rhetorical Theory of Invention
Communicative Aim
Audience Analysis
Information Gathering
Editing for Accuracy

Practice
A Technical Publication
A News Publication
A Promotional Publication

Chapter 3 ARRANGEMENT
Rhetorical Theory of Arrangement
Verbal-Visual Orientation
Principals of Organization
Diagramming the Discourse
Coherence and Cohesion
Editing for Clarity

Practice
A Technical Publication
A News Publication
A Promotional Publication

Chapter 4 STYLE

Rhetorical Theory of Style
Verbal Style
Visual Style
Editing for Propriety

Practice
A Technical Publication
A News Publication
A Promotional Publication

Chapter 5 Delivery

Rhetorical Theory of Delivery
Visual Variables
Typography
Illustrations
Page Design
Production
Editing for Artistry

Practice
A Technical Publication
A News Publication
A Promotional Publication

EPILOGUE: INTEGRATING THE CANNONS
Bibliography
Index
Contributors