1st Edition

Editing The Design of Rhetoric

By Sam Dragga, Gwendolyn Gong Copyright 1989
    232 Pages
    by Routledge

    232 Pages
    by Routledge

    This book is intended to familiarize readers with the theoretical basis and practical applications of the editing process. This involves the examination of the rhetorical canons-invention, arrangement, style, delivery; and the corresponding rhetorical objectives of editing - accuracy, clarity, propriety, and artistry. We envision a diverse audience for this book. For aspiring editors, we offer an introduction to rhetorical principles as a vehicle for developing a repertoire of theoretically sound and effective strategies. For professionals-directors of communications, public relations specialists, experienced writers and editors of professional and technical publications - this book will serve as a reference and guide reinforcing their intuitive understanding and appreciation of the art of editing.

    List of Tables and Illustrations
    Preface

    Chapter 1 THE CANONS OF RHETORIC


    Chapter 2 INVENTION

    Rhetorical Theory of Invention
    Communicative Aim
    Audience Analysis
    Information Gathering
    Editing for Accuracy

    Practice
    A Technical Publication
    A News Publication
    A Promotional Publication



    Chapter 3 ARRANGEMENT
    Rhetorical Theory of Arrangement
    Verbal-Visual Orientation
    Principals of Organization
    Diagramming the Discourse
    Coherence and Cohesion
    Editing for Clarity

    Practice
    A Technical Publication
    A News Publication
    A Promotional Publication



    Chapter 4 STYLE

    Rhetorical Theory of Style
    Verbal Style
    Visual Style
    Editing for Propriety

    Practice
    A Technical Publication
    A News Publication
    A Promotional Publication



    Chapter 5 Delivery


    Rhetorical Theory of Delivery
    Visual Variables
    Typography
    Illustrations
    Page Design
    Production
    Editing for Artistry

    Practice
    A Technical Publication
    A News Publication
    A Promotional Publication

    EPILOGUE: INTEGRATING THE CANNONS
    Bibliography
    Index
    Contributors


     

    Biography

    Sam Dragga, Gwendolyn Gong