Effective Press Relations for the Built Environment: A Practical Guide, 1st Edition (e-Book) book cover

Effective Press Relations for the Built Environment

A Practical Guide, 1st Edition

By Helen Elias

Taylor & Francis

190 pages

Purchasing Options:$ = USD
Paperback: 9780415348676
pub: 2006-11-06
Currently out of stock
$60.95
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Hardback: 9780415348669
pub: 2006-11-03
$195.00
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eBook (VitalSource) : 9780203640975
pub: 2006-11-06
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Description

This practical guide explains to architects, engineers, designers and other consultants how to establish press plans for firms and for individual projects, and how to actively develop reputation by getting work published in the architectural, engineering and construction press.

With quotes, advice and opinions from the industry's key journalists – including expert image generation and selection advice from Gareth Gardner, photo-journalist and past editor of FX and Features editor of Building Design – Effective Press Relations for the Built Environment, offers practical guidance on topics such as:

  • how to approach planning a strategy for a project
  • how to write, seek approval, build a target press list and issue the information to magazines
  • how to speak to the press
  • how to manage a crisis and handle bad press.

With its hands-on approach and comprehensive publications, architectural photographers and PR consultants listings, this book is an invaluable tool for new starters, or larger firms that want to take a more pro-active role in generating their own publicity, while also helping practices to get the most from their press relations consultant.

Table of Contents

1. The Organized Reputation 2. Target Audiences 3. Teamwork 4. Making Information into News 5. Writing a Press Release 6. Getting the News Out There 7. Image Conscious: Photographs, Drawings and Visualizations as a PR Tool Gareth Gardner 8. Press Response 9. Giving a Press Interview 10. Events for the Press 11. Crisis Management 12. Use a PR Firm or Do it Yourself? 13. Measuring Results 14. Case Studies. Appendix A: Key Construction Industry Press. Appendix B: Key Market Sector Press. Appendix C: Media Planning Guides. Appendix D: Newswire Organisations. Appendix E: Writing a Press Release, Style Tips. Appendix F: Photographers. Appendix G: Press Relations Training Organisations. Appendix H: Public Relations and Strategic Marketing Consultants. Appendix I: Press Cuttings Agencies

Subject Categories

BISAC Subject Codes/Headings:
ARC000000
ARCHITECTURE / General
ARC013000
ARCHITECTURE / Study & Teaching
ARC015000
ARCHITECTURE / Professional Practice
TEC005000
TECHNOLOGY & ENGINEERING / Construction / General
TEC009020
TECHNOLOGY & ENGINEERING / Civil / General