PART I What We Know About Entrepreneurs and Entrepreneurship
1 Roadmaps, Myths, and the Bahamas
2 Good Ideas Are Everywhere
3 Most Ventures Require Little Startup Capital
4 The Plunge Doesn’t Have to Be a Plunge at All
5 Failing as the Way Forward
PART II How (Expert) Entrepreneurs Think
6 Prediction, Risk, and Uncertainty
7 Opportunities Are Created as Well as Discovered
8 Managing Uncertainty Through Control
9 The Effectual Logic of Expert Entrepreneurs
PART III The Nuts and Bolts of Venturing: Effectuation in Action
10 The Bird‑in‑Hand Principle: Start With What You Have
11 Transforming Means Into Something Valuable
12 The Affordable Loss Principle: Invest Little, Learn a Lot
13 Using Slack for Bootstrap Financing
14 The Crazy Quilt Principle: Form Partnerships
15 Asking Potential Partners to Make Commitments
16 The Lemonade Principle: Leverage Surprise
17 Putting It Together: The Effectuation Process
PART IV I Am an Entrepreneur Now: How Far Can I Go?
18 Ownership, Equity, and Control: Manage Stakeholders
19 Business Plans and Business Models
20 The Venture Grows Up: Create an Entrepreneurial Culture
PART V Applications of Effectuation
21 Brand as Venture Identity: Marketing You
22 Technology: Means, Outcome, or Trap?
23 Social Change and Markets in Human Hope
Conclusion
Overview of "Practically Speaking" Sections
Overview of "Research Roots" Sections
Biography
Saras Sarasvathy is the Paul M. Hammaker Professor of Business Administration at the Darden School of Business, University of Virginia, USA.
Glen B. Wheatley is Managing Director of Best Solutions International Group, entrepreneur, thought and cultural nomad, and adjunct academic at the University of Adelaide, Australia.
‘Effectual Entrepreneurship successfully demystifies the concept and practice of entrepreneurship through uniquely highlighting important understandings and perspectives. Examples of the entrepreneurial process are featured through insightful cases and contexts. Furthermore, the book’s principles-based approach also illustrates the nature of entrepreneurship, its eventual interactions and ongoing challenges, towards economic, social, and technological considerations critical for entrepreneurial success.’
Dr Robert J. Crammond, Senior Lecturer in Enterprise and Co-Director of the Transformative Enterprise Research Group, University of the West of Scotland, UK; Visiting Professor in Entrepreneurship, CBS International Business School, Germany
‘An entrepreneurship text with a very different feel, a definite win for students.’
Katie Pascoe, Senior Lecturer, University of Northampton
‘Effectual entrepreneurship explores the creative power of people – the soft factor of economic production, which is often difficult to tackle in classical theories.’
Dr. Irina Heim, Henley Business School, University of Reading, UK
‘A practical guide to innovate the business; a different approach to get a different solution.’
Dr. Ruud Koopman, Saxion University, Netherlands
‘This book is the book for entrepreneurs – both those who are considering becoming one and those who already are. It is research inspired but practical oriented. It is able to turn highly abstract theoretical constructs into something easily understood and implemented. It is action oriented. A highly positive and inspirational book.’
Professor Mariarosa Scarlata, University of Bergamo, Italy
