Electronic Media Criticism
Applied Perspectives
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Book Description
Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.
Table of Contents
Chapter 1 The Essence of Criticism
Chapter 2 Critical Functions
Chapter 3 Criticism and the Communication Process
Chapter 4 Knowledge Processing
Chapter 5 Tonal and Talent Ingredients
Chapter 6 Stage-Molding Ingredients
Chapter 7 Business Gratifications
Chapter 8 Audience Gratifications
Chapter 9 Depiction Analysis
Chapter 10 Structural Analysis
Chapter 11 Probing Ethics and Values
Chapter 12 Aesthetics and Art
Chapter 13 The Logic of Aesthetic Form
Chapter 14 Reality Programming
Chapter 15 Composite Criticism
Appendix A Specimen Scripts
Appendix B Suggested Exercises
Author(s)
Biography
Peter B. Orlik is director and professor in Central Michigan University’s School of Broadcast and Cinematic Arts. His industry experience includes work as copywriter, radio announcer/music director, and television promotions executive. He was the 2001 recipient of the Broadcast Education Association’s Distinguished Education Service Award and a 2003 inductee into the Michigan Broadcasting Hall of Fame.