Electronic Media Criticism: Applied Perspectives, 3rd Edition (Paperback) book cover

Electronic Media Criticism

Applied Perspectives, 3rd Edition

By Peter B. Orlik


542 pages

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pub: 2008-11-12
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Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.

Table of Contents

Chapter 1 The Essence of Criticism

Chapter 2 Critical Functions

Chapter 3 Criticism and the Communication Process

Chapter 4 Knowledge Processing

Chapter 5 Tonal and Talent Ingredients

Chapter 6 Stage-Molding Ingredients

Chapter 7 Business Gratifications

Chapter 8 Audience Gratifications

Chapter 9 Depiction Analysis

Chapter 10 Structural Analysis

Chapter 11 Probing Ethics and Values

Chapter 12 Aesthetics and Art

Chapter 13 The Logic of Aesthetic Form

Chapter 14 Reality Programming

Chapter 15 Composite Criticism

Appendix A Specimen Scripts

Appendix B Suggested Exercises

About the Author

Peter B. Orlik is director and professor in Central Michigan University’s School of Broadcast and Cinematic Arts. His industry experience includes work as copywriter, radio announcer/music director, and television promotions executive. He was the 2001 recipient of the Broadcast Education Association’s Distinguished Education Service Award and a 2003 inductee into the Michigan Broadcasting Hall of Fame.

Subject Categories

BISAC Subject Codes/Headings:
PERFORMING ARTS / Television / General